Group of companies "Ochakovo". Brewery in Moscow: overview, products

Beer and soft drinks are popular in Russia. According to statistics, an increasing number of Russians are choosing domestic brands. This is due not so much to the crisis as to changes in consumer priorities. Buyers are more interested in local companies and piece goods that meet domestic traditions. The Russian brand without foreign capital is Ochakovo, a producer of beer, soft drinks, low-alcohol cocktails and wines.

Ochakovo is a group of companies under a single brand

Group of companies "Ochakovo", is represented on the market by the following enterprises:

• Breweries in Krasnodar, Moscow, Penza, Tyumen;
• Agricultural lands on which raw materials for production needs are grown and processed;
• Own vineyards and production facilities for wine making;
• Potential for the production of beverages: 260 million decaliters per year.

From the beginning to the present day

"Ochakovo" (brewery), was launched in 1978, on the eve of the Olympics. The purpose of the enterprise was the production of drinks for athletes. The first drink, poured into the factory, was beer "Zhigulevskoe", "Barley Ear", "Stolichnoe". Since 1979, the production capacities have been replenished with lines for bottling soft drinks "Pepsi", "Fanta".

In private hands the enterprise passed in the period of formation of market economy in Russia. Concern Ochakovo, since its inception, has always been 100% domestic and during its existence has not sold a single share of the enterprise to foreign companies. Practically this is the last bastion of Russian business in the beer and soft drinks market, as the whole segment is bought by foreign giants, and only a small fraction is occupied by private brewing companies.

Production

For all the time of work the group of companies "Ochakovo" has developed, implemented and produces the following list of products:

• Vodka;
• wine;
• beer;
• Low-alcohol cocktails;
• Juices;
• water;
• Mead;
• kvass.

In total, the assortment of the company includes seventy names of products that the Ochakov brewery produces. "Ochakovo" is a synonym for quality and care for the consumer. Only natural ingredients and raw materials are used in production, which is confirmed by certificates, laboratory research and the company's philosophy.

Traditional non-alcoholic drinks

Ochakovo (brewery) became the leading producer of kvass, cooked according to traditional Russian recipes. The secret of useful household kvass is double fermentation. Created by the company's own formulas of starter allows you to produce a line of natural fermented beverages. The most popular throughout the territory of the Russian Federation is the dark kvass Ochakovsky, made according to the classic recipe. This useful drink takes the lion's share of the consumer market of kvass in Russia.

The fermentation product line consists of 4 types of kvass and one name for mead under the general brand Ochakovo brewery Ochakovo. The products are produced under separate trademarks:

• Kvass branded "Ochakovsky";
• Kvass for children "Kvasenok";
• Kvass traditional "Russian kvass";
• Kvass white "Family secret";
• Mead of "Mead M".

Beer

From the moment of creation to the present day the main product in the enterprise is beer under the aegis of the brand "Ochakovo" (brewery). Moscow, since the summer of 1980, receives at the enterprise not only traditional beer brands, but also beer with new tastes and characteristics. In total, 11 brands of beer are produced:

1. "Zhigulevskoye". It is welded by the classical technology.
2. "Zhigulevsky special party". Beer, created according to the technology corresponding to GOSTs of the USSR, is not pasteurized.
3. "Barley ear". Beer with a classic recipe, restored by specialists of the plant.
4. "Ochakovo", brand beer of the enterprise. Produced in the assortment: "Ochakovo Original", "Ochakovo Classical", "Ochakovo Special". Natural supplements give each brand of beer a special taste.
5. "Metropolitan Double Gold." A premium brand, the recipe of which was developed for distribution among the Soviet elite. Today, the "deficit" is available to everyone.
6. "The Secret of the Brewer." The recipe of beer repeats German traditions and technologies of beer production.
7. "Tow". The novelty of production is light beer, with a delicate aroma of hops and a pleasant aftertaste.
8. Altstein. The recipe for Bremen beer is simple: malt, water, hops. But the ingredients of the highest quality, why beer has a pleasant taste and is easily drunk in a good company.
9. Halzan. Another innovation of the concern, which is designed for the general public. It has a bouquet of fresh aromas and a pleasant aftertaste.
10. "People's". Available drink with the characteristics of a quality beer. Low cost is achieved by the lack of advertising costs.
11. Radler. Beer, consisting of parts of a beer lager and natural juice, is suitable for lovers of light beer with an original taste.

Low-alcohol drinks and cocktails

Brewery "Ochakovo" in Moscow for fans of cocktails offers an assortment of drinks based on natural ingredients, without the addition of preservatives and preserving the classical taste. Concern produces 5 names of cocktails, some have different tastes:

1. "Gin-tonic", "Gene Grapefruit";
2. "Sidor";
3. "Vodka-lemon", "Vodka-cranberry", "Vodka-currant";
4. "Mojito classic", "Mojito strawberry";
5. "Straight".

Non-alcoholic drinks and juices

In order to spread the ideas of a healthy lifestyle, Ochakovo urges its citizens to consume more natural juices and useful non-alcoholic cocktails as well as clean water. For this purpose the specialists of the concern produce bottled water, fruit and vegetable juices. Under the leadership of the brand "Ochakovo" (brewery), branded stores offer an assortment of five beverages, as well as two positions of natural juices:

1. Juices "Houdini", "Juice - Tim". It is offered in glass and PET packaging, juices are made from fruits, vegetables or mixtures. The lack of preservatives, high nutritional characteristics, natural ingredients make them indispensable for baby food.
2. Vegetable brine "The Mystery of Hippocrates". A natural fermented product is useful in everyday life and will help after a tumultuous feast.
3. "Mojito Refreshing Cocktail". The non-alcoholic version of the popular cocktail, and the lack of alcohol makes it useful and tasty.
4. Lemonade "Ah!": Classic formulations of carbonated lemonades are presented in the assortment: "Tarhun Emerald", "Cream-soda", "Sayan mystery", "Pear Garden", "Extra-Citro". These products will appeal to adults, as a memory of childhood, and children, as delicious and healthy drinks.
5. "Juice-Tim", a carbonated drink with natural juice. Has several flavors: "Orange + ginger", "Orange + mango", "Orange + carrots".
6. Water "Radiant" - from artesian sources of the foothills of the Caucasus. Ideally balanced composition of natural water. Available in two versions: non-carbonated, carbonated.

Wine

The group of companies "Ochakovo" includes "South Wine Company", engaged in the cultivation of grapes on its own plantations and the production of wine from it. "Ochakovo" (brewery) offers quality wine lovers an assortment of dry and semisweet wines:

1. The wine is dry: Muscat, Viorica Muscat, Saperavi, Chardonnay, Cabernet, Traminer.
2. Semi-sweet wine of South Caucasus: "Saperavi", "Chardonnay", "Cabernet", "Viorica Muscat".

The main advantage of the Ochakovo group of companies is love for their work, concern for the health of the nation, production of quality products and the desire to make the country prosperous.