Full site statistics - what are its goals and objectives?

The Internet site and advertising in the Global Network are in most cases not the only means of promoting and selling products and services. Together with these effective tools, other marketing methods are also used. An accurate assessment of the contribution of each of the methods and methods of promoting a product on the market is quite difficult, since the contribution can be joint. In the realities of our state, only direct sale via the Internet site is made for a relatively small list of groups of goods and services, which in turn further smears the marketing effect of the Global Network.

On the other hand, Internet technologies provide users with an opportunity to study in detail the behavior of customers attracted in this way. The fact is that every action of the site visitor is "recorded", which in turn makes possible a complete analysis. Correctly analyzed the complete statistics of the site, for example, gives the opportunity to analyze the effectiveness of certain components of the advertising company immediately after its start. This makes it possible to make advertising campaigns more flexible, and therefore more effective.

Flexibility and the ability at any time to correct advertising activities - the main features that gives the owner of the Internet resource the complete statistics of the site.

Viewing site statistics is the first step in solving the issues of assessing the effectiveness of Internet tools (the resource itself, the advertising campaign), which are inherently tools for solving specific commercial tasks (sales, technical support of the product, etc.).

So, the complete statistics of the site allows you to solve the following tasks in aspects that require an assessment of the effectiveness of the site:

Task number 1. Estimate the overall audience of the site.

The full statistics of the site makes it possible to use information about the number of visitors on the site, the number of Internet pages they viewed, the number of new visitors, the regional distribution of visitors, socio-demographic characteristics, and compare all these data with those of competitors.

In addition, it becomes possible to find out the sources of visitors to the site, that is, where they come from (search engines, advertising campaign, other resources), what search queries were used.

Among other things, the full statistics of the site makes it possible to perform a detailed assessment of attendance, that is, to find out which sections of the Internet resource are most popular among users, the average depth of viewing the site, the ways in which the documents presented on the site are viewed.

Task number 2. Assess the quality of the audience.

The statistics clearly shows how many visitors can be considered targeted, that is, those who came to the site with certain goals, which are required by the owner of the resource - visit the landing page, view the product description, direct purchase, etc.

Also an important aspect of the quality of the site's audience is the evaluation of the sources from which the target visitors come, as this gives an opportunity to find out which advertising is most effective in terms of achieving the ultimate goal set by the site owner.

Task number 3. Correction of technical parameters.

The complete statistics of the site makes it possible to assess how well the site is indexed by search robots, as well as to identify technical problems inherent in the resource and hindering its operation and achieving a high level of efficiency. Such problems can be links to non-existent resources, site overload and much more.

Unfortunately, to date, there is no single tool that can solve all of the above problems. The use of full site statistics requires the use of different tools, methods and approaches to achieve a high level of effectiveness of its implementation. Specific methods and solutions should be used depending on the list of tasks to be solved.