Footwear "Ralph Ringer": reviews, producer. Ralf Ringer shoe stores network

There are many people who, wanting to buy quality and comfortable shoes, pay attention only to the products of companies that have a world name. Of course, the product on which the label with the popular logo stands, not only takes care of our self-esteem, but also raises self-esteem, giving the opportunity to show off a branded purchase before colleagues and friends. However, it often happens that the euphoria of the new thing is very soon. This happens when the buyer becomes obvious that the quality of the footwear he bought does not at all correspond to her astronomical price.

Is there a way out of this situation? Can I buy fashionable, comfortable and high-quality shoes at an affordable price? Of course.

When there is a question about buying shoes, it is necessary to pay attention not only to the quality of models, but also to their fitness for our weather conditions. In this case, the most practical and sensible buyers prefer Russian producers, one of which is Ralf Ringer. This is a trademark, whose products have become more and more popular among consumers in recent years.

A bit of history

The company Ralf Ringer is relatively young. Its history began in 1996, when the enterprising graduate of the Moscow Institute of Electronic Technology, Andrei Berezhnov, came up with the idea to open a production of shoes that exceeded European standards in quality. Own company, which in the first years of existence produced only stylish male models, the founder named "Ralph Ringer".

The first collections of the brand were released in 1997. And already then the volume of annual production amounted to 60 thousand pairs. These were men's boots, boots, sneakers, shoes and sandals, each model of which was scrupulously worked out by technologists and designers. In 2000, the company's commercials appeared on TV channels for the first time. In 2002, the brand opened its first retail stores.

How did the customers appreciate the shoes "Ralph Ringer"? End user feedback indicated that not only quality models appeared on the market, but also responded to the most fashionable trends. In addition, the popularity of this shoe was further enhanced by the fact that she took into account the anatomical features of her owner's feet.

As sales grew, the company began to increase its assortment of products, while improving technology and production methods. So, experts Ralf Ringer invented and patented a unique method of fixing the sole, which allows to significantly extend the service life of the product. In addition, the company developed a special cushioning system. Its presence in the shoe facilitates unloading of the knees, spine and feet while walking.

Since 2010, the company has launched the production of female models. This made it possible for our lovely compatriots to acquire beautiful and stylish Russian footwear, corresponding not only to fashion trends, but also to the highest quality standards existing in Europe.

Company today

Currently Ralf Ringer is one of the leading leaders of the Russian footwear manufacturers market. The company has created and developed a network of branded stores, in which it sells its products. The production facilities of Ralf Ringer are located in three Russian cities - Moscow, Vladimir and Zaraysk. Partially sewing shoes is carried out in China. It should be noted that the company's production facilities are the most modern Italian and German equipment, similar to that used by leading European companies.

In addition to tailoring, Ralph Ringer produces machine tools for footwear production. It is engaged in both repair and restoration of such equipment.

According to data for 2006, the company employed two thousand people, the volume of its footwear was 2150 thousand pairs, and the annual turnover was equal to 54 million US dollars. Over the next ten years, the brand has strengthened its position in the market, demonstrating an annual increase in annual turnover of 30-40%.

Used raw materials

Materials for tailoring shoes are carefully selected by the company's specialists. And in search of suppliers of raw materials, representatives of the brand "Ralph Ringer" make their way from Italy to Brazil. Contracts for the purchase of soles, glue and leather are concluded only if there is a certificate of product quality. This allows the company to guarantee the strength of its footwear and its compliance with the highest standards adopted in Europe.

What is the shoe of "Ralph Ringer"? The feedback from numerous buyers confirms that most of the company's models on the market are made from kid's or genuine leather, velor, suede, and textiles. For the sole, the Russian manufacturer uses rubber and polyurethane, tunit and EVA. The lining of all the shoes of the company "Ralph Ringer" is made either from textiles or from leather.

Sales Strategy

For the company's specialists it is important not only the quality of the products, but also its convenience for the end user. The main sales strategy of the leading Russian manufacturer is the desire of the buyer to return to the store again and make a second purchase of shoes for the next season. The "Ralph Ringer" brand is characterized by an ideal price-quality ratio. The work of the manufacturer is aimed at meeting the demand of buyers. And this is confirmed by the possibility of communication. Everyone can leave feedback on the model and what, in his opinion, it is desirable to change it. All customer feedback is passed on to specialists developing new collections. Consumers note that the shoes, boots or sandals they have acquired have served for many years.

Of course, at times people also face productive marriages, but for such cases the company has provided guarantee periods. On some models, they are 14 days, and on others - 90. However, in general, consumer reviews of the shoes of the company are very positive. After all, the team of specialists "Ralph Ringer" created the models:

1. Withstanding forty-degree frosts (winter collection).
2. Equipped with special cushioning insole.
3. Having soles with air cushions, which are manufactured using patented Italian technology.
4. In which the shape of the pad is carefully designed.

What is the reason for the company's sales growth? This is because each newly created collection has its advantages. All models are designed and manufactured with care for the buyer, whose feet do not feel tired even after a long walk. In addition, while protecting human health, the company does not forget about the high quality of its products.

Assortment of men's shoes

Models for the strong half of humanity are represented by such areas as:

• City . This is a discreet and comfortable footwear, designed for every day.
• Style . This line includes an elegant lineup.
• Weekend . These are shoes designed for those who lead an active lifestyle and like country walks. At manufacturing of the given models breathing materials and a convenient soft shoe are used.
• Classic . The footwear of this collection corresponds to the business style and is suitable for offices. All models are strict and elegant.
• Grand . Shoes of this direction - an excellent choice for customers who have a non-standard form of legs. These models are sewn with increased volume and completeness and have an increased wear resistance.
• Real Ralf . The versatility of this collection allows you to wear similar shoes for any occasion, as it perfectly matches with different styles of clothing.

Assortment of women's shoes

Lovely ladies "Ralph Ringer" offers such directions as:

• City . This is the shoes of "Ralph Ringer", reviews of which indicate its comfort. All models of this series are produced on a flat sole or have a small steady heel.
• Style . This line includes only model shoes. A special style is given to it by a heel, as well as high decorative. Buyers can choose the model they need from a wide range of colors.

For small customers

In 2015, the company "Ralph Ringer" started production of children's shoes. This project was launched after the investment in the women's collection was justified. In the new market, "Ralph Ringer" has appeared with an extensive assortment, offering buyers a collection of the season "Autumn-Winter 2015/2016". This is the school and everyday children's shoes, which are currently sold by the shoes store "Ralph Ringer" in Moscow, as well as in the regions of the country. According to the company's plans, a collection for young buyers in two or three years will take about 10% of total sales.

The footwear factory "Ralph Ringer" makes school shoes only from genuine leather of the highest quality. And the development of the children's collection involved only professionals who have great experience. That is why parents who buy such shoes can be sure that their children's health is under reliable protection.

Features of men's winter shoes

A well-known Russian company offers unique products to customers. Winter footwear "Ralph Ringer" in the consumer market of our country serves as a kind of standard of quality in the segment of similar products. What is the peculiarity of the collection offered for the cold seasons? So, men's shoes "Ralph Ringer", according to consumers, is distinguished, above all, by reliability and durability. The explanation for this lies in the company's responsibility to the process of creating its collections.

Highly skilled specialists in the manufacture of models conduct a huge number of studies. This allows you to make the next collection of shoes even more perfect. This is especially important when winter boots and boots "Ralph Ringer" are created. The Russian trademark has patented the technologies developed by it, allowing the owners of shoes to keep their feet in comfort and warmth even at the lowest temperatures. This is especially true for men. That's why every model for a strong half of humanity has a unique fastening in the field of the sole. This also makes shoes as wear-resistant as possible.

What other difference are the boots and boots of "Ralph Ringer"? Experts of the company are sure that even in the winter months the feet of the owner of such shoes should "breathe". After all, men's legs are particularly vulnerable to infection with fungal infections. In order to avoid this unpleasant phenomenon, winter shoes for the strong half of humanity has a special ventilation called Air Boots System. It also allows you to create for the foot a sense of comfort, not only during hikes through the streets, but also for a long time in a heated room.

Another advantage of the models of the company's winter collection is the use of the Shock Adsorber system in them. This is a fixed foot technology that smoothes the gait and minimizes the load when walking. The owner of such boots or shoes starts to walk confidently, freely and purposefully. And this, in turn, creates for him a proper image.

Women's collections

Already checked by men domestic products for several years in a row with pleasure and enjoy our lovely ladies. Their hearts won practical and stylish shoes "Ralph Ringer". Women's collection literally bribes fashionistas not only with quality, but also with interesting design. To date, the company offers its customers sneakers and sports shoes, sandals, moccasins and shoes.

Do not lie on the shelves of shops and boots "Ralph Ringer". Female models are represented by demi-season and winter variants, with the use of only proven natural materials and modern technologies. So, when sewing winter boots brand "Ralph Ringer" find the use of suede and leather from the world's best manufacturers. These materials distinguish air permeability and resistance to mechanical damage. Excellent quality and reliability are also different from the soles worn by the boots of "Ralph Ringer". Female models should be stable even in the strongest ice. That's why the soles of ladies' boots are made of rubber, polyurethane and such innovative material as EVA.

It is also remarkable that the manufacturer took into account the anatomical features of the feet of domestic customers, which adapts the boots to the individual requirements of each woman.

What else attracts lovely ladies shoes "Ralph Ringer"? Customer reviews confirm that all models of the company are focused on modern women, leading an active lifestyle. It is comfortable and comfortable shoes, which can also be picked up for every taste and worn for any reason. So, in the last autumn-winter women's collection of the brand, customers will find classic and sport shoes and boots, high-heeled boots and flat soles, as well as warm sneakers. All these models are made of natural suede or leather, have a reliable heater and non-slip firm sole.

With the advent of spring, the company will delight the lovely ladies with elegant and comfortable office shoes, original ballet shoes, as well as moccasins and sneakers for the weekend. The main goal of the brand is to create comfortable models. That's why, when you go to the store "Ralph Ringer", you rarely see shoes or boots on a very high platform or hairpin.

Commercial network

Where can I buy Ralph Ringer shoes? In St. Petersburg (St. Petersburg), Moscow, various regions of Russia, as well as in the CIS countries. At the same time, the company is constantly expanding its trading networks. So, in early November 2016 in the capital opened a new store "Ralph Ringer", located in the SEC "River". This is the forty-first branded retail outlet that capital buyers can visit. The total area of the newly opened store was 144.6 square meters. M.

It is worth saying that the company "Ralph Ringer" has in Russia the largest distribution network. It includes more than a thousand outlets, including one hundred and twenty brand stores. You can buy shoes of this brand through the Internet. For the capital's buyers, Ralph Ringer opened the store at the factory. Here you can buy the most current models, which in the shortest time come from the shops to the trading shelves.

In addition, its customers offer "Ralph Ringer" discount, which gives the brand obvious advantages in the market. The company creates very favorable conditions for customers by constantly searching for the most advanced technologies, updating equipment, using high-quality materials and taking care of its customers. Information about promotions, discounts and discounts is always placed in stores selling footwear of this brand.

Favorable conditions for buyers are offered, despite the fact that "Ralph Ringer" prices for their shoes set very democratic. On average, they do not exceed 3500 rubles. However, the discount offered by Ralph Ringer and permanent shares make it possible to purchase comfortable and high-quality models even cheaper.

In addition to branded trade, brand products are sold throughout Russia by a huge number of official representatives. In their outlets there is a full range of shoes offered by the brand. But just keep in mind that the official representatives of "Ralph Ringer" discount is developed independently. It may differ from the existing in the firm trade.

The company is interested in three areas of product sales. Among them:

• Multi-brand outlet;
• Shop under the sign;
• Shop-in-Shop.

Often, the store "Ralph Ringer" opens with several shopping areas. In one of them, shoes are sold. Other zones offer customers other goods. This is the so-called shop under the sign. Sometimes shoes are sold in the Shop-in-Shop format. This is a company store in a multi-brand shopping center. Such a format proved particularly well in 2013. Then in Russia the company opened twenty-nine multi-brand stores at once, increasing the sales of footwear almost twice.

Shoes "Ralph Ringer" - a worthy offer to domestic buyers. This is confirmed by the fact that the company's products can be found in the Guinness Book of Records. Shoes "Ralph Ringer" got there after successfully passed the hundred-hour dance marathon.