Development of marketing strategy of the project.

The development of the marketing strategy of the project is the basis of any successful promotion of a product or service. Our agency provides the most comprehensive range of services from strategic and business planning, to the development of a detailed marketing strategy and its implementation in practice, with the achievement of the planned results. Literate real-applicable, with real effectiveness, marketing strategy - our hobby! Our new information-cognitive article is devoted to the "basis of the basics", your success, the development of the company's marketing strategy.

A marketing strategy is a plan of a set of activities aimed at promoting a particular product, product or service, company or enterprise. This plan can include both a large complex structure and a short digression of the main strategic elements, if I may say so, of common use. In our agency, there are examples of preparing a marketing strategy for customers consisting of 3-5 items, a classic advertising presence, and complex schemes consisting of 50-80 points and dozens of sub-items in each, including various techniques of hidden advertising, creative, non-standard solutions, creation of information occasions, artificial news, different application components, the so-called "word of mouth" advertising, both at the point of retail outlets selling goods and services, and the sale of corporate, etc. ucts for legal entities.

The development of the company's marketing strategy is a start, which determines whether a business, a new project, or a new product of production, or maybe an innovative service, is in demand. We have already considered the importance of the correct delivery of the product in our article "No sales", which gave examples of how diamonds turned from useless mediocre minerals to "best friends of girls", or how a person sold his life, and other examples of quality marketing, We will not repeat here if you are interested, you can click on the link to the article "No Sales" and get acquainted with it, highly recommended. Many interesting thoughts in it can be gleaned, in fact. It will be useful for beginning marketers, as well as business owners, faced with various kinds of problems and marketing errors.

The advertisement is engine of the trade. I know all this, but does everyone apply it? And if you apply how much is successful? How many projects that people put high hopes on have gone crashing? Do you think the fact that they were not good enough? Or people worked badly? Or someone stole a lot, maybe the director was a fool? No no and one more time no. 95% of all the failures and bankruptcies of enterprises (we do not take planned bankruptcies and scams), these are marketing strategy mistakes or even its absence as such. That your product, product or service, no matter where, it does not matter in which segment, no matter what your audience, no matter how much in the space of your audience, so that you want to, you must correctly sell yourself. And this is the development of marketing strategy. Returning all to the same diamonds, forgive me if they have already visited them, so let's take for example, to choose, a primitive man for example? A big toasted piece of meat or a diamond? I think the answer is obvious, because he can eat meat, get enough and have fun, but why should he have some kind of pebble? And now we compare with a modern man? What will you choose from the two proposed options? Meat or a diamond? The answer is obvious, is not it? What's the matter? Diamonds have changed over 10,000 years? No. They also remained without a specific purpose (we do not take narrow nano-technologies into account). Their marketing color has changed. Since then, diamonds have made a quality PR.

The company's marketing strategy is the guarantee of the right start and successful existence of any enterprise, but with a reservation, it must be properly developed. If you plan to do business for a long time and successfully, if you have not opened for a day or a month, spend your blood, on the quality development of a long-term marketing strategy! Do not spare money for advertising, where it is "cheaper", it means it is not in demand, and if it does not, then it does not work, it does not give results. If your advertising does not work, then the faster you think about it and take action, the less will thereafter be costs, and less need to be corrected. Good advertising is expensive, you will not be shown for 500 rubles on central television, they will not be promoted to the first line of the search engine, they will not place a banner in a place with large traffic, but for 500 rubles you will be offered, for example, to place an advertisement in a newspaper that No one will read. The result of such a strategy: Cheap? Yes! Efficiency is zero. Effectively? No. Total costs 500 rubles, profit 0 rubles. But it's cheap. But if, for example, to bring the site to the first line of search, to spend at the same time 30 000 rubles, or even 100 000 rubles. Expensive? Yes! The efficiency is 100%. Effectively? Yes! Expenses - 30 000 rubles. The profit is the first month 5 000 rubles, the second - 15 000 rubles, the third - 40 000 rubles. Total for three months 60 000 rubles. Expensive? But the indicators are good. Cheap advertising can not be good, remember this and do not hang in the clouds! Recently I came across an ad, a search for a "contractor", for the execution of two advertising campaigns in Yandex Direct and Google Edward, respectively, a lot of requirements were described, more than 500 ads for each, the price for each was about 600-700 rubles. Experienced experts giggled in laughter in the comments, and bantered, over such a "strict" customer. There were even suggestions to do for free (in jest, naturally). It became terrible when there were hidden proposals, did someone really get flattered by these 600 rubles? And it became terrible for both sides, I do not know what quality the customer will receive his campaigns, unless, of course, he is simply "divorced" by these 600 rubles, and it became terrible for the performers. So, remember grandmother's saying: "Free cheese is only in a mousetrap," and for quality advertising, which gives a serious return, you should normally pay, but it always pays for itself repeatedly! Do not spare money for marketing and he will answer you back! :)

The article is taken from the site of the online advertising agency - www.yes-best.ru.