Business, Strategic planning
Business plan (example with calculations) car service. How to open a car wash from scratch: a business plan
Every day the number of motorists is steadily growing both in large cities and in small settlements. Many of them are busy people who do not like to spend their free time on self-repair of the car, even if it is just necessary. For this reason, many drivers are willing to pay any money for servicing the car. So why not make money on it? How to open car service from scratch? What business plan should I use?
The idea of opening SRT is very actual and promising, if it is right to prioritize its implementation. To do this, it is best to use the business plan of the car-care center with calculations, which we will consider today.
Service sector
At the moment, the fleet in Russia has increased three-fold, which led to the expansion of the structure of the auto-service market. At the moment, it includes:
Private repair services. There are a lot of such individual masters; Their services are the cheapest, but not always the best.
Single car-care centers. One of the most popular segments of the market, advertising itself through an ideal combination of "price-quality."
Specialized car-care centers. They work with a certain brand of car, which greatly reduces the number of potential customers, but it provides a clear target audience.
If commercial traffic is very popular in your city, it is reasonable to use the business plan of a cargo car service with calculations, an example of which will help determine the average size of investments.
Private and single car services are more profitable from the point of view of initial costs, however, they may suffer from payback due to serious competition with larger companies. This problem is especially acute in large cities.
Network STO is best opened in places where there is no popular brand in this area. Here the main costs will go to the promotion of the brand.
The franchise auto service is advertised to herself, but for this the host of the network imposes certain demands on the businessman, starting from maintaining a certain appearance of the office, ending with the tactic of selecting each employee. In this case, the business plan (sample with calculations) of the car-care center may change, as investments in advertising are reduced here.
Analysis of the market situation
The new car service has a good chance of success with the correct assessment of the environment in which he will have to work. In order to correctly choose the direction of activity, the possible specification and territorial location, it is necessary to analyze the market situation, without which the business plan (example with calculations) of the car service will not be relevant.
Having learned all the weak places of competitors, you can safely use the business plan (example with calculations) of the auto service for your own purposes. An approximate calculation of the investment will help you navigate the possibilities of organizing such a business.
Services provided
The business plan of car-care center with calculations, an example of which we are considering, is designed for a wide range of services: major repairs of the main components of the car, diagnostics and repair of electrical parts, body and locksmithing, tire fitting, painting and much more. As additional services it is necessary to consider the work on the selection and installation of acoustics, alarms, gas-cylinder equipment, airbrushing, applying vinyl, bracing salon, etc.
It is best for the SRT to choose a narrow specialization, which will reduce the cost of maintenance of the business. However, such tactics can greatly reduce the number of potential customers.
The room
After you have decided on the direction of commercial activity, you need to choose the room in which you will implement it. At the moment, a businessman is available for rent or construction.
The latter option is used extremely rarely, since it requires the execution of additional agreements with the local administration, waiting for the decision of the commissions and then buying out the rights to rent. Thus, it turns out that the construction itself requires an investment of 600-900 thousand rubles, and the lease of a land plot - about 200 thousand rubles a year for 7-9 acres.
In all cases, the business plan (example with calculations) of the car service should take into account the future size of the workshops and the necessary area for the departments for tire fitting and work with electronics.
Equipment
In the received room, there will be nothing but bare walls, so the next step is the selection of equipment. The basic expenses here go on diagnostics (90-150 thousand rubles), workbenches (from 20 thousand rubles), a lift (90-120 thousand rubles), large tools (from 140 thousand rubles). Also do not forget that small tools are required for work: hammers, vise, side cuts, etc., which can take up to 30 thousand rubles.
Staff
From the one who will work at the SRT, depends not only the quality of work and the number of clients, but also the image of the company itself. Therefore, the choice of personnel should be carefully considered. On a small car service is enough 2-3 masters, the manager and the expert on work with clients. Thus, on a staff of 5 people, the average salary is from 100 to 150 thousand rubles. This amount should also be included in the initial costs, since in the beginning the business may not yield the desired income.
Legislation
The law requires the strict implementation of the regulation on SRT. So, the functioning of the car-care center should be coordinated with the fire service, traffic police and sanitary-epidemiological supervision. The room in which the work is done must be connected to the central sewer and not be closer than 50 meters from the houses.
Advertising
If the SRT does not work under the wing of the franchise, then it is worth mentioning a separate chapter devoted to advertising in the article of expenses. Among the promotion methods, you can include ads in newspapers and magazines, the distribution of information flyers, outdoor advertising on banners and in transport, advertising on TV and radio, design and promotion of the site. Such a complex set can cost 400 thousand rubles. However, in the conditions of a small SRT, you can keep within 50-100 thousand rubles a month. Then the expenses will decrease smoothly, as there will be own client base, and so-called "word of mouth" will be launched.
Total count
For those who think how to open an auto service center, it is better to use a business plan as a recommendation. Constant changes in the exchange rate, economic events, increased competition can affect the amount of investments that are required to start a business. At the moment, the reality is this.
The business plan (example with calculations) of a car-care center includes the following items of expenses:
1. Initial expenses:
Purchase and installation of specialized equipment - 1.5 million rubles;
Coordination with other instances - 50 thousand rubles.
2. Monthly expenses:
Advertising company - 50 thousand rubles;
Rent of premises - 200 thousand rubles;
Salary for employees - 15 thousand rubles.
Consumables - 100 thousand rubles.
So, investments in the first month of work will be about two million rubles. With the proper organization of the business, the monthly revenue of the SRT can exceed 600 thousand rubles, of which about 200 thousand rubles is the net profit.
Thus, when asked about how to open a car wash from scratch, the business plan, even of an approximate nature, was able to answer.
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