Beer "Harp": age-old traditions on the guard of quality

Fans of a foamy drink now literally bathe in a variety of beers. But true connoisseurs always choose the Irish beer "Harp", which has been a favorite in the European market for many years.

Origin

In the small Irish settlement of Dundalk, which is located on the beautiful seashore, there is a brewery. The history of the emergence of the brewing company goes back to the 17th century. In 1693, a home brewery was built on land with a wonderful climate, clean water and fragrant hops. In the middle of the 19th century, small companies began to buy up and merged into a large-scale network. A little later the production was overbought by the famous company Guinnes. It was she who began to actively produce the world famous camp.

Beer "Harp" was first brewed in 1960. The company that made it is known to the whole world according to the Book of Records. The firm "Guinness" decided to make the main emphasis on popular light beers and was not mistaken. Gradually Irish ale began to go into the background, its place in the market and on the tables of lovers of a foamy drink was taken by light beer.

History of creation

At that time in the fashion trend was to invite to the production of foreign specialists. The company "Guinness" was no exception. This was the first time that Harp beer was produced, the description and recipe of which was proposed by the famous German brewer G. Münder. To this kind of drink was born, the company had to re-equip its brewery with new equipment and to suffer considerable expenses. But the game, as they say, cost the candle.

After the production of the first liters of beer and the growth of its popularity, a lot of time passed. By the way, the beer "Harp" might not be called by that name. At that time absolutely different variants were offered: "Dolphin", "Cross". However, it was decided to come up with a name that would immediately indicate the ownership of the drink to Ireland. And it was decided to name a new type of beer - "Harp". This tool is well known to the Irish, because it was a symbol of the royal court from ancient times.

Promotion in the market

After the "Harp" beer became popular in the Kingdom and Ireland, the company decided to promote its offspring further to Europe and the United States of America. To further promote the product, it was decided to join the brewers of Ireland and Britain.

Initially, the beer was bottled exclusively in glass bottles. But the growth of popularity forced to make changes in the design of packaging. Since 1964, Harp Lager Ltd has decided to create a more voluminous container. So beer kegs got to pubs, clubs and restaurants around the world. From such containers it became more convenient to sell and pour beer, and more profitable for both parties.

Peculiarities of taste

What is so unusual for a true leader of world brewing taste? Why is beer "Harp" so attractive for drinkers? Comments from consumers say that this type of beer is characterized by a sweetish, clean taste. In the aftertaste, this drink has a characteristic pleasant bitterness. Foam hat keeps for a long time, it is firm and snow-white, which is especially appreciated by true gourmets. Beer "Harp" is not only distinguished by its exquisite and pleasant taste qualities. It has a brilliant golden color. Beer "plays" in a misted glass, beckoning and setting for a pleasant languid evening. The quality and taste of beer have been repeatedly noted at specialized exhibitions, competitions and reviews.

To create "Harp" is used pure spring water and quality hops collected in Germany. Technology and production stages are carefully monitored. The company closely follows the slightest nuances, maintaining high quality and following centuries-old traditions.