Advertising Agency Or Advertising Manager?

Advertising agency or advertising manager?

In large companies, the question is not worth it, the departments of advertising and marketing for them are mandatory.

And for small companies? The owner of a small business does not have enough time for everything, and the secretary can not be charged with such an important matter as organizing and conducting an advertising campaign .

Which is better: turn to the help of an advertising agency or hire your own employee?

Both solutions have their pros and cons. Consider them.

Option 1. Hiring a marketing specialist.

Pros:

• The employee works for a fixed fee.
• He can be assigned a "related" work.
• The specialist devotes his entire workday to the work, which can allow him to solve more problems.
• Thoughts of a full-time advertiser are busy with only one project, without the need to be distracted by other projects.

Minuses:

• A new employee will require not only salary and social deductions, but also a separate workplace, office equipment, etc.
• Find a truly competent specialist with extensive work experience is not so easy. And if you find, then the queries from him will most likely correspond to his qualifications or self-esteem.
• Not all companies have a need for constant advertising support. In this case, a bored employee will just receive a salary.
• Quite a large part of the work still have to be done by outside organizations or freelancers. This is creative, design, recording clips, making outdoor advertising, printing banners, making souvenirs, etc. In fact, a full-time advertiser performs a coordinating function.
• Often employees of marketing departments distribute orders, proceeding not from advantages of the contractor, but from reasons of own benefit.

Option 2. Work with an advertising agency.

Pros:

• Great work experience and versatile qualification of employees. Typically, the availability of agencies ratings, research, etc., which allow more efficient distribution of the advertising budget.
• The advertising agency takes care of all the agreements, document circulation, delivery of advertising materials, control over the correctness of advertising, etc.
• Deeper knowledge of the market. It is especially important when you need to find a rare specialist, pick up an unusual souvenir, make something urgently, and so on.
• You pay only for the work done.
• The agency does not need kickbacks of contractors, it already receives a commission from them.

Minuses:

• The work of the agency is more difficult to control.
• In the case of a large advertising budget, the agency commission may be significantly higher than the employee's salary.

By the way, many immediately dismiss the second option, believing that working with an advertising agency - it's too expensive. But this is more a myth than the truth.

Indeed, an advertising agency will not work for free, just like an employee.

But firstly, most of the agencies that carry out advertising campaigns have their agency discounts in the media, from outdoor advertising operators, outdoor advertising manufacturers, etc. Most often, the commission the customer pays to the agency is between 5% and 15% .

Secondly, the agency does not just spend your money, it optimizes your advertising budget and leads the entire advertising campaign to a single "semantic denominator". A mediocre advertising campaign can strike not only the budget, but also the image of the company.

What to choose?

Universal advice, as always, no.

If your advertising needs are fairly constant and monotonous throughout the year, it makes sense to look for a new employee.

Well, if you are actively advertised 2-3 times a year, or your needs are diverse and unpredictable, then it's worth making friends with a good advertising agency.

How to choose a good agency? Everything again as always: work experience, recommendations, portfolio, well, and inner flair, of course.

Competent and effective advertising to you!