10 business rules of Andrei Birzhin

Andrey Birzhin is the founder of the Glorax Group, which includes projects in construction, IT and energy, and tells you what to do if you are just at the beginning of a business journey or have realized that you have been trampled on the spot for a long time.

By the age of 36, businessman Andrei Birzhin managed to build a whole business empire: he created a TEKTA construction company from scratch, later sold a stake there and founded a new enterprise. Today, the sphere of interest of Glorax Group includes the construction of residential houses and commercial real estate, management of social facilities, hotel business, development of fintech projects.

Businessman Andrei Birzhin managed to lead to a single successful denominator fundamentally different areas of the company. As a result, in 2016 Glorax Development entered the top 10 leading developers of St. Petersburg and is preparing to settle in the top five federal construction companies. The Glorax Energy division is the leading plant for electrical insulating materials Elektroizolit, whose products are used, among other things, in the defense industry. A successful experience in the reconstruction of the sports and recreation complex "OLYMPUS" in the Moscow region showed that it is possible to replicate similar projects throughout the country. At the same time, Andrei Birzhin manages to engage in motorsports, swim, run marathons and participate in extreme expeditions. Andrei's wife, Sophia Birzhina, is engaged in charity, projects in the field of social responsibility and education. Impressive, is not it?

Here are the top 10 business rules from Andrei Birzhin that will help you catch up and outrun competitors

1. Set a specific goal. The goal is a business plan

Young entrepreneurs say they want to make money and neither
From whom not to depend. But these are rather blurry things. When you start your business,
You must in the smallest detail imagine the final result: how much
It's money you need, why they need you and what will happen when you achieve your goal.
A clear goal is practically a business plan, so it will be easier for you to move
Forward, understanding why you are doing this.

2. Find those who understand you. The environment decides everything

You must form around yourself a team of people with burning eyes, be able to infect them with your energy. Remember, people are your main capital. It is not enough to find a good specialist, he still needs to be carried away by his idea, to pick up a motivation key. And when he grows up as a professional in your company, be able to keep him.

3. Do not prevent people from working. Give them responsibility!

On this score, Theodore Roosevelt spoke very correctly: "A good leader can always find the people he needs, and then he will be able to resist not to get under their feet and not to interfere." It is impossible to control everything, especially if you have a large company. If every co-worker has to coordinate with you, then all business processes will be delayed. And you are guilty. Learn to trust and delegate, choose the team of independent people who are able to make decisions.

4. Be prepared for anything. Know how to reel obstacles!

In business, there is never a state of complete rest. This is a daily challenge, competition and a permanent search for solutions to the challenges that arise. If you think you can ever reach the top and relax, then do not go into business at all. Life will come up with all the new situations that will need to be reacted immediately. Very good in this sense help the employment of extreme sports - tested for yourself. For example, racing sports teaches you to make decisions instantly and always keep the situation under control.

5. The secret of success is constant development. Look for a new one every day!

You always need to look for something new, improve your product,
Ahead of competitors, follow the latest developments in their field.
Therefore, you should always literally "scan" the market in search of new ideas,
Support the professional horizons. Perhaps even investing in
Innovative developments to become the best in the market.

6. Take risks, but remember the responsibility of the leader

As one of the main management theorists Peter Drucker said,
"Behind any successful business is one who once made a bold decision." You
Should be for their company to those who will show the way, come up with
new. I participated in extreme expeditions and survival races - in such
You can develop the skills of a leader who is able to make decisions and
Responsible for them. And even learn to listen to even the strangest at first
View the idea and isolate from this the main thing.

7. Learn to part and move on

This applies to inefficient employees, people with whom you
You can not find a common language or have long outgrown them and feel that you are being pulled
Back. Legendary Brian Tracy in his book "How to Manage the Best" cited
Very true idea: "Do not hurry to work, but dismiss quickly.
As soon as you realize that you have taken the wrong person into the team, do not wait,
Until the situation is further aggravated. Have the courage to recognize the error and
Fix it. "

8. Always think about the team. Give more than the salary

Even with small budgets, you can always think of ways to improve the working conditions of your employees. Of course, you will have to compensate for it out of your own pocket, but I'm for a humane business and a human approach. You will see that your efforts will pay off. Devoted company employees return such costs many times. The corporate sports team Glorax Life, the ideological inspirer of which I am, participates in marathons, makes ascents and overcomes obstacles every day. I support the beginnings of enthusiastic people, this is important.

9. Fight to the last. Remember where you started!

Defend your idea! Think about what else you can do, and do not give up even when it seems like everything is up against you. It is very useful in this regard to remember how everything started, how you were inspired by the idea. Any setbacks are only temporary inconveniences, but on condition that you solve the problem, and do not sit idly by.

10. And the tenth rule you write for yourself

Any advice can be shifted to your own experience, but you must act on the basis of their tasks and conditions. I am sure that we have enough enterprising entrepreneurs who are able to determine and create new working conditions. Follow the goal, and it will work out!