Yakutian diamonds "EPL Diamond": company structure, assortment features, prices

Yakut diamonds "EPL Diamond" are famous all over the world. This Russian company produces diamonds, cuts them, produces unique ornaments and sells them through its own trading networks. Used in the production of stones are mined in Yakutia on the company's own mines. According to the number of diamonds and diamonds exported abroad, EPL Diamond takes the third place in Russia.

History

For the first time about Yakut diamonds "EPL" the world started talking in 1994, when Petr Stepanovich Fedorov organized an experimental and production laboratory for processing the most complex diamonds. In the same year, the first batch of cut diamonds was sold, the total value of which was $ 50,000.

Since 1997, EPL Diamond has been a participant in the world's largest diamond exchange in Israel. Of all the Russian diamond mining companies, this company was the very first to join an international organization of this level.

2006 was a turning point in the company's activities. Some lines were modernized, new equipment was purchased, the staff of specialists was enlarged. The company's management actively supported the development of diamond-processing production and the formation of its own trading network.

Today Yakutian diamonds "EPL" are sold for an amount exceeding $ 80,000,000.

The structure of the company

"EPL Diamond" (Yakut diamonds) is a group of companies, which includes three main structural subdivisions:

• Lapidary plant LLC NPK "EPL Diamond", which deals with the processing of stones;
• Jewelry company LLC "EPL Jeweler", creating unique jewelry with diamonds;
• Developed trading network of LLC "Jeweler Network EPL Diamond", through which retail sales of jewelry and faceted gems are carried out.

According to the company, about a hundred employees work in jewelry and lapidary production. Jewelry stores "EPL Diamond" are located throughout Yakutia, as well as throughout Russia. The head office of the company is located in the city of Yakutsk, the capital of the Republic of Sakha.

Unique technologies

Some of the unique technologies introduced at the EPL Diamond enterprise deserve special attention. Yakut diamonds are processed on the most advanced equipment. The production process is built taking into account the latest developments of Russian and foreign scientists.

At the enterprise for a long time already introduced such progressive technologies as "Megascop", "Ogi" and "Sarin", allowing to obtain an ideal cut.

Jewelery manufacture

Yakutian diamonds "EPL" - the basis for unique jewelry produced by the company. Jewelry production is equipped with the latest technology, among which the prototype system "Solidskype" and the foundry for 3D-modeling "Jewelcraft".

During the first year of the EPL Diamond's existence, Yakut diamonds were produced in relatively small quantities. Their total cost was 20 million rubles. The following year showed that the company's specialists increased this figure six times! According to the company, 2010 brought even more good results - the amount of jewelry produced reached a mark of 912 million rubles.

Assortment of "EPL Diamond"

Yakut diamonds are the basis for a wide variety of jewelry. Jewelers frame them in platinum, white and yellow gold. In the company's catalogs and in showcases of specialized branded salons, engagement and wedding rings, earrings, bracelets and necklaces are very widely represented.

The strong gender is also not neglected: the company offers sparkling clips for ties, cufflinks, rings, rings and much more.

Everyone understands perfectly well that a product with a diamond is not just an ornament. And not even just a status item. In a sense, this is also a good investment. According to the company "EPL", Yakut diamonds, prices that are unlikely to fall in the coming decades, can be an excellent way to invest. That's why a special line of the company was developed, which deserves close attention. It was created specifically for children. It includes tiny earrings, thin chains and bracelets, crosses - in short, everything that can be given to a child. "My first diamonds" - such a proud name is this wonderful series of ornaments.

Constructor

The company enables everyone to feel like a jeweler-designer. For this purpose, a special program called "Designer of ornaments" was created. The customer himself can choose the shape and thickness of the ring, as well as the metal from which it will be made. Next comes the turn of the stone. Yakutian diamonds "EPL" have several types of cut, thanks to this, each customer can choose what he likes more. The customer will be able to choose not only the shape of the stone, but also its weight, shade, purity.

Forming a ring or earrings, the client immediately sees their value. The price of stones depends on the purity, size, method of faceting and varies in the range of 300-900 thousand rubles per carat. The cost of rings with diamonds - from 3,400 to 2,000,000 rubles.

"Flaming Ice" - a unique author's cut

The patented method of cutting "Flaming Ice" is the development of the company "EPL Diamond". This cut is subject only to the highest quality stones, which have high transparency, purity and color.

"Flaming Ice" is one of the business cards of the company.

Commercial network

For the years of the company's existence, a huge retail network "EPL" (Yakut diamonds) has developed. Moscow is on the first place among the cities of Russia in terms of the number of jewelry stores of this brand, at the moment there are 12 firm stores in the capital. Representative offices are open in Novosibirsk, Kazan, Vladivostok, Khabarovsk, St. Petersburg and many other large cities of Russia.

The supply is also improved abroad. Yakut diamonds and products with them are sold in Israel, China, the US, European countries.