People of the older generation perceive the leaflet as a carrier of agitation information. In due time with their help the agitation for this or that political platform was conducted. It was a long time ago, and today the leaflet has become a familiar phenomenon. In a market economy, producers of consumer goods and services try to attract customers' attention to their product. Various methods and methods are used for these purposes. Advertising appeals are placed on a variety of media. Television and radio are used at their full power, however, printed forms of dissemination of information have not lost their significance.
Today, it has become a common occurrence when an advertising leaflet falls into a mail box, under a car "janitor" or is put on stands in a supermarket. If we compare the effectiveness of the dissemination of information in this way with placement on television or radio, there is reason to believe that the result is excellent. At the same time, specialists who are engaged in this type of activity need to know and remember that advertising booklets / leaflets and other printed products must meet certain requirements. First of all, it is necessary to pay attention to its format. The standard size of a worksheet is most often used.
If you use a larger sheet, the potential client will find it more difficult to handle and learn the information contained in the leaflet. From this follows the following condition, on which you must pay attention - is the content or content. To place more information on the media, you can use both sides of the sheet. From this rule, you can retreat in the event that the information on the leaflet is intended for long-term use. It can be a lunar calendar for gardeners and truck farmers. Or calculation of biorhythms for a certain sign of the zodiac.
Unlike other carriers, the leaflet almost always attracts people's attention. There are no secrets or miracles in this case. Man is driven by ordinary curiosity. Specialists in marketing and psychology point out that the most difficult thing is to get a potential customer to take the leaflet. Further actions depend on the quality of the information carrier. The unemotional statistics state that the vast majority of citizens study the content of the sheet submitted to them within 30 seconds. And this is the maximum period of time. Then throw it into the nearest trash can or shovel into the bowels of your bag.
From all that has been said, it follows that the leaflet should draw the attention of a person so that he shows interest in its content. This "attraction" can be a bright drawing or a large font. Of course, today this is well known, and advertising leaflets, which are printed on modern equipment, meet all of the above requirements. And you need to pay attention to one more thing - to distribute leaflets preferably in the calculation for the target audience. It is unlikely that a new model of cell phone will be of interest to pensioners. Much more attention is paid to these gadgets by young people.