- What is this? Healthline in medicine

- What is it? Recently, this term has become increasingly used in everyday life. In literal translation from English, the guideline means "line indicator, guide, guide". Most often, this word means a collection of medical recommendations or rules for creating, using a brand name or logo.

Brandbook in design and advertising

Brandbook is an intracorporate document that contains sections dedicated to explaining the brand's value for a particular company and its practical tasks for it. This is a kind of passport standards for the use of the brand. Brandbook necessarily includes a section of Logobook, which spells out the principles of creating, using brand elements. Its basic components are color, font, symbol, graphic inscription. The passport of the standards contains data that is classified as a commercial secret, and necessarily has the label "Top Secret" (or Top Secret, TS).

As a rule, the first section of the brand book contains a description of the main idea of the brand, the second is devoted to the rules of creating and using the brand, and the third justifies the canons of applying brand marks to advertising media.

The interface is an integral part of modern design

Headline refers to a guide that indicates the boundaries and opportunities for using visual elements of a brand brand or style, their conceptual capabilities. It should contain a section with a clearly marked slogan, logo, requisites, advertising message. It is especially important to take into account the importance of this section in the field of design.

Main tasks of the guide

The guide contains detailed instructions on how to use the options of the corporate logo, color bar; The structure of the building of the block of the corporate sign, variants of fonts, elements of style. It includes sections that cover, for example, the maintenance of corporate documentation, the style of uniforms, advertising marketing, the use of corporate elements, the company's souvenir products.

The central place in this part of the corporate style passport is given to the criteria for combining the logo and motto of the company, the slogan, contact information. Required are sections describing the rules for placing the corporate logo on the documentation, attributes, uniform, transport.

The guide and brand book are unique in every version. They can never be repeated in two different companies, even if they work in the same field, because they have different corporate style standards and goals.

Healthline in medicine

Learn about the algorithm of the doctor's actions regarding the diagnosis and treatment of all kinds of diseases, as well as on new achievements in medicine will help exactly guide. What is it? So called special clinical guidelines for health professionals. They are regularly updated and printed in specialized catalogs that are issued by official international medical associations.

Get a guide to action, recommend to doctors a proven and effective scheme of diagnosis and treatment of the disease can only be an official guide. Medicine of the XXI century should focus only on them.

Headlines in different spheres of medicine

Recommendations for treatment are created for each area of medicine. For example, a cardiology guideline contains information on the treatment of heart disease, the prevention of ailments, and statistical data on the effectiveness of medications. Clinical guidelines for the therapy of the cardiovascular system can be viewed in the catalogs of international medical associations (European Society of Cardiology, European Congress of Cardiology). To help create a successful and economically beneficial treatment scheme for the patient is called exactly the interface.

Urology also has its own clinical guidelines, the purpose of which is to analyze the symptoms and prescribe effective treatment. These documents can be viewed in the catalogs of the same specialized world medical communities, for example the European Association of Urology (EAU), the European Community of Urology Researchers (ESRU).

The historical aspect of creating medical guidelines

What is it and how was it actually created? The first clinical guidelines were written, first of all, to confirm and substantiate evidence-based medicine in the early twentieth century. Before that, each doctor applied the treatment scheme, focusing only on his own opinion and experience. In the 80's. The global medical community has developed a concept of evidence-based medicine (in English - evidence-based medicine). Its supporters Susan and Robert Fletcher (mainly they were engaged in clinical epidemiology) formulated the definition of this term.

Evidence-based medicine is the conduct of medical practice, which will be based strictly on the results of clinical studies of a particular disease. Everything that the doctor had previously orientated on (experience, traditions, opinions of colleagues), has already ceased to be authoritative.

British epidemiologist Archie Cochran in 1972 first proposed the compilation and publication of medical reviews on the effectiveness of different treatment regimens. They must be based on the systematic collection and analysis of medical facts. Headlines describe the relationship between treatment and outcome, the cost-effectiveness of using certain medications.

Modern medical - What is it? Now you know the answer to the question. He will familiarize not only with the review of the proven treatment regimen, but also with general recommendations for physicians, protocols of treatment and operation. The manuals can be found in special printed publications.