We use category management to increase sales

The success of each store directly depends on its popularity among buyers. A high figure is achieved due to the most effective output of products, its quality and logically clear structure of the location of store departments.

Causes of category management

Since the companies began to actively expand the line of their products, the end user has become increasingly difficult to choose from a huge number of products offered. This led to a distortion of the association of a person of a certain commodity with its producer. Many stores exhibited products based on the community of the manufacturer. This began to lead to the fact that the buyer was lost in the store and, as a result, constantly purchased only those products, the location of which he knew.

This led to a new approach to the delivery of products in the outlet. The company Procter & Gamble offered to place their numerous products in accordance with the general purpose. So there was a category management. He quickly gained a leading position among various commodity management systems .

Category management: the view of consumers

Any event should have a positive effect on the company's activities. On the part of the end user, category management is the opportunity to see products of different manufacturers in one place. Thus, it becomes possible to compare their price, quality and appearance. This encourages producers to focus more on the first impression of their product, its remarkableness and memorability.

Category management: view sellers

For sellers application of category management has become a significant plus. They were able to narrow the range of their specialization and focus their efforts on in-depth study of a limited number of categories of goods. Due to the fact that the placement of goods has become much more understandable for customers, sales have grown and, accordingly, the premiums of employees have increased. For category managers, it's much easier to keep track of the leftovers of goods and to identify in a timely manner their excess or shortage.

Category management: manufacturers' view

At the companies of manufacturers or those who are engaged in wholesale deliveries to shops of retail sale, the process of working with specialists of departments has stabilized and simplified. This allowed them to more actively engage in the development of strategies called the methodology of sales management. Now such companies have worked with fewer intermediaries and those employees who influence the decision-making on the purchase of the next batch of goods.

Thus, with the introduction into the sales system, category management significantly simplifies and systematizes the whole process, and also increases the volume of products sold. The main goals, such as customer satisfaction and profit increase, are achieved with the greatest effect when using this assortment management system.