Swatch watches are always in trend!

Swatch watches have been deservedly popular among fashion and fashion women all over the world for 30 years. Aggressive recognizable design, riot of colors, unusual characters on dials and belts, bold style - characteristic signs of the brand, for which he loves so many people.

The first hours of "Swatch" went on sale in the distant 1983 year. The rise of their popularity was lightning-fast - a year later the number of copies sold reached one million pieces.

The brand owes its name to two simple English words: "Swiss" and "watch", which are translated as "Swiss watches".

Collections of watches. The long tradition of Swatch

Like the producers of expensive clothes, the Swatch factory produces new watch collections twice a year. And the company often arranges actions: produces a series of hours, timed to various events or dedicated to some sensational characters. Another favorite theme of Swatch is the creation of models that seem to return the buyer to the past. For example, a watch in the style of a hippie:

Swatch watches always have a bold and even "frivolous" design, but that's what ensures them a complete hit in the fashionable mainstream, which explains their huge popularity all over the world, which is why their sales grow from year to year!

However, in addition to catchy youth models, the Swatch line also has enough laconic monochrome watches (of course, in several color schemes - from strict black to acid ones):
The famous "parents" of Swatch watches

The most creative and creative people of the planet take part in the design of the Swatch watch: Christian Lacroix, Yoko Ono, Kiki Picasso, Robert Altman, Peter Gabriel, Jean-Michel Jarre, Pedro Almodovar and others.

Watch Swatch. Women's models

These models differ from men's in smaller sizes and more vivid, "girlish" colors. In the collections of recent years, the Swatch ladies watch with straps is predominant, the length of which is twice as much as needed. Free sports style, bright colors, cartoon characters, the relevance and quality of the mechanisms - all these characteristic features distinguish these watches. Female models are no exception, the main target audience of the company are bright and courageous, always young women.

Smart

The joint work of Swatch and Mercedes is a Smart car. A catchy, unusual, eye-catching and retarded look sports mini-car fell in love with many.

Chronometer of the Olympiad

At the Olympics in Atlanta (1996) and Sydney (2000), Swatch acted as the official chronometer. And in 2014, the Swatch wristwatch will accompany the athletes of the Russian Olympic team at the Sochi Olympics.

Swatch Today

At the moment, experts consider Swatch to be one of the most promising in the world. The pace of its development is fast, the turnover per year is enormous. A telling moment is the fact that every swatch comes off the Swatch pipeline every two seconds!

Such success is due, of course, not only to the well-coordinated work of designers, marketing services and technical departments. A great role is played by business flair, the ability to feel the breath of an era, and most importantly - a great love for your work.