Retailer is an interesting and promising business

Over the past twenty years, hundreds of new borrowed words have appeared in the Russian language . They refer to different spheres of life, creativity, production, trade. In the last few decades there have been cardinal changes not only in technology, but also in terminology. It is simply impossible to list all the new words, their meaning and meaning in one article. But we did not set ourselves such a task. This note was written to explain what a retailer is like. The first cases of using this English-speaking term were noticed at the beginning of the 21st century. A retailer is a businessman, entrepreneur or a company engaged in retail trade through the arrangement and distribution of a network of outlets united by certain characteristics. To such attributes it is possible to carry an assortment of the goods directed to the certain target client, the general central management, the general network of logistics, characteristic production technologies.

Unlike our country in the countries of Western Europe, retail networks-retailers exist since the beginning of the 20th century. By themselves, they are quite diverse. Assortment and type of goods, sales policy, organization and leadership. In the West, more often than not, a retailer is a network that has a classic look, called a department store. The assortment and nomenclature of such outlets includes products, home products, cosmetics, garden tools, and sometimes furniture. Often in the territory of such shops have a cafe, coffee shops, buffets. In the largest restaurants are organized. Often, supermarkets are not limited to just implementation. For higher competition, attraction of a mass client to an organizational unit, along with a trading hall, include confectioneries, bakeries, workshops for the production of food semi-finished products.

For a Russian buyer, a retailer is a large company that sells products in large stores. The format of supermarkets is less represented in our country. Thus, the rating of retailers shows that the Russian family currently spends up to 50% of its budget on food. Compared with the countries of the former soc. Camp, this is 1.5 times more. Americans in this system are the opposite. The monthly cost of gastronomy for US residents is only about 8%. However, we will return to our territory. Agree, the names "Magnet", "Pyaterochka" are familiar to every resident of our country. But "Auchan", "Carousel", "Line" are already places of purchases of townspeople of large megacities.

But, of course, the retailer is not only a product distributor. So, in second place in the list of purchases from the Russian - electronics, household appliances and appliances. With certainty, supermarkets selling them, can also be attributed to retailers.

Another not less well-known retailer in the Russian market is the network of mobile communication stores. They are not so large in their essence, but such an indicator as the value of the average check makes them worthy, competitive players in the market.

This article reflects the main Russian retailers without specific names and names. The activities of such companies are interesting and diverse. In the context of one article, it is difficult to reflect it, but, as mentioned above, we did not strive for this, but tried to outline in general terms who the retailer is.