"Edosha": reviews. Trade network "Edosha", products "Edosha"

On the Russian market, and not only (also in Belarus, Kazakhstan, Ukraine, Armenia), a network hypermarket of products "Edosh" is developing. Feedback from grateful customers of this company is not uncommon on the Internet. Meanwhile, her age is only 2 years. Nevertheless, the Internet resource "Edoshi" attracts buyers with the same intensity as all familiar "network bison" (working on the Russian market for 20 years already). What is the secret of such success? Probably in management, he is purely Russian.

By the way, unlike many network companies in Moscow, unfolded "Edosh". St. Petersburg, metro station "Moskovskaya", Naberezhnaya Obvodny Canal street , houses 134-138 (even), building 425, letter A, room 121 N, of. No. 197 - this is the legal address of its central office.

The head of the company

Vladimir Soloshenko is not a beginner in business, he was followed by a brilliant level of networkers and experience in organizing joint-stock companies. He is professional, communicative, well versed in the nuances of MLM. He managed to say his individual word in the network business: he created in Russia a powerful project that has become international - a network of shops "Edosha", based on food with a reasonable shelf life.

Dynamics of development of "Edoshi"

In fact, his offspring is a hybrid of an effective wholesale and retail trading company with a "engine" - MLM installed in it. Management is organizationally thought out: the composition of the sets is adjusted and implementation is forecasted (by the number of partners and their average growth), commodity stocks are clearly monitored. If the growing regional office wants to open a store or a profitable food production, the position of the central office is traditionally affirmative: please (why not help the serious people?). In addition, such centers will be provided by the center with shoulder, taking half of the capital costs. As we see, creatively and with knowledge of the business, the project "Edosha" is economically justified.

Testimonials of the Wodstat statistics about this project are unambiguous and concise: the fastest growing project of the Russian market. If in December 2013 the site of the direct sales company "Edoshi" was 75 000 people a day, in April 2014 - already 120 000 people. And this is already the level of "Amway", "Avon", "Faberlika", "Oriflame".

The product base of the direct sales company

The main stake in this business is made by the founders of the real goods - food products. Those. For goods with inelastic demand (all people are daily consumers of food). And at once the rigid requirement to suppliers is put forward: only high-quality products. Thus, through the fundamental documentation, it is already foreseen to achieve competitive advantages. The criterion is one: only the highest quality, the most purchased by the criterion "would have acquired itself." In addition, in any city there are quite a lot of personnel for such a business, who know the market and the conjuncture. What does "Edosha" give to such people?

The responses of existing traditional traders who felt professional competition from the partners of the company in question are evidence of the possibility of self-realization!

Development of the structure

This Internet hypermarket "Edosha" (which distinguishes it from other direct selling companies) is not strictly tied to the brand products of certain companies that promote themselves in the market. His specialization is basically good quality products. This is - extremely flexible, and therefore - a promising approach, sounded in the film of the great Gaidai ("To look at the questions shirche, but on people is softer"). Competitors understand the prospects of such views and in a panic they shout: "Edosh - divorce!" (The tried and true method of black PR).

Why are they so nervous? And because the regional representative offices of the hypermarket in question have got a universal instrument (they want to work with the wholesalers there) - please, there is an opportunity to develop the production of semi-finished products in the field - please). By the way, this business is already turning into a significant "production sector" of the hypermarket. "Edoshi" production companies also find themselves in a centralized structure, and it is easier for them to cope with supervisory bodies, since lawyers of the central office of the firm will lay their hands on certain issues. Such a meaningful business - another reason for competitors to shout: "Edosh - divorce!"

It is worth emphasizing that in order to respond promptly to constructive suggestions of business people on the ground, the central office of Edoshi not only gives them its own branded shell and software, but also helps to make capital investments. Therefore, think for yourself, "Edosh" is a divorce or not.

Commercial network

Not trading in the Internet unified "Edosha" (this will be considered below). We have already mentioned its production units. Let's first tell how from the MLM under the wing of this company, like seeds, sprout shops.

A slender algorithm works. First, a proper amount of partner registration is formed in the region (under the pressure of the MLM engine). Partners organize a stable turnover by regularly buying standard branded kits (their content - see table 2). When the monthly turnover reaches 0.5 million rubles, the retail chain "Edosha" is replenished with a new brand store. A constituent assembly of shareholders is formed to form a company, documents are made out, registration is made. Do not you think it looks logical?

Partners "on the ground" receive the appropriate documentary permission for such a step. First, and this is natural, a shop was established in the central office region - in St. Petersburg (this is a fundamental structural moment.) The first regional store from the company was opened in Nizhny Novgorod. By the way, dear readers, you can easily find on the Internet a speech by Vladimir Soloshenko on this matter. Further, taking advantage of favorable conditions, branded stores opened in different regions. (See table 1)

We add that the trading network "Edosha" is growing dynamically. In the current year, replenishment is planned at the expense of stores in the republics and CIS countries: Belarus, Ukraine, Kazakhstan, Armenia.

The company's Internet sector

And yet, the more significant territory of Russia the company serves in the regions both as an online store for the delivery of products and industrial goods, and as a quality cookery that delivers cooked homemade food to the office or home to the customer.

A wide range of products is offered by Edosh. The Internet-shop serves consumers (it is a question of "simple" buyers of company goods, ie, not building its business), who purchased a branded plastic card. Its price is 50 rubles. You can order the goods directly on the website or by calling the regional representative office. Your order is expected from 10:00 am to 11:00 pm. The order is delivered quickly enough - from 40 minutes to an hour and a half. This is used by many offices, organizing their meals with the help of Edoshi. Delivery of an order at the price of 700 rubles is free of charge. In St. Petersburg also operates a system of discounts for delivery within the ring road.

Who prefers a "lazy purchase" by simply opening the website "Edosha" on his PC? Internet shop is profitable for business people; Mothers, "attached" to young children; Pensioners, who are physically difficult to make purchases personally; People who feel shortage of time.

Partner-new to the company

A new partner of the company buys from the sponsor her card for 100 rubles and fills in the account sheet that he handed over to him (which is guided by the company Edosha when recruiting). Registration consists in fixing the information site of the company's partner information site (name, passport, address, number of the registration sheet) in conjunction with the registration number of the sponsor.

Thus, according to the new client reviewed, the site records the levels by its "branch" (the new partner of the company is the first level, the sponsor is the second level). At the same rookie immediately has to make a purchase for 3500 rubles.

After registering and becoming a partner, this rookie can further attract other (new) partners to the company. Ie there is a metamorphosis: from the beginner to the sponsor. The more actively he attracts, the higher his level will be. So the network "Edosha" is formed.

In such activities, the partner of the company should focus not on the "mechanical" purchase - the sale of sets, content with only a retail margin, and, strictly speaking, MLM. That is, in the latter case - it is a purposeful sale of cards to partners and efforts to maintain the existing multi-level network.

Bonus profit

What is the motivation for this? Each level of the constructed branch receives a bonus profit from the purchase of its sets and goods purchased by the partners of the company attracted by it. According to the company's rules, a fully-formed branch has seven levels.

The bonus profit of a person depends on what level it is at. The first level gets 1%, the second - 2%, etc. ... the seventh - 7%. To become the head of the branch, or, speaking the brand name slang - "close the director", you need a branch of 142 people. In it, 28% of the value of all goods purchased by the branch is subject to distribution. A good profitability is laid by the system!

The highest levels of career MLM "Edoshi"

Having achieved the title of director, the partner "Edoshi" increases his bonus income by one position, i.e., he gets from the highest level 2% from the amount of purchases, and from the first 7%. In total, he receives an income of 35%.

It should be recognized right away - this is not possible for everyone. However, you will agree that this is a good incentive. The director, having reached the status (on one branch), "increases branches" still. In addition, they "grow in depth." Representatives of the "below it" level themselves build up the "seven-story pyramid" and thus become directors. What is the motivation for the "moved director"? He, having "grown" in this way two directors, becomes a "silver director", three - "gold", four - "sapphire", five - "emerald", six - "diamond". The bonus profitability of top-level directors consists of 2% of the turnover of subordinate directors, as well as 1% of the entire lower structure. In addition, the directors receive a one-time award for the status achieved: from 60 thousand rubles for "silver" to 180 thousand rubles - for "diamond".

MLM starting point - product kits

The directorate is the festive side of the company. And everyday - a set of products. We will talk about them. This network company recruits partners, registering them and providing an opportunity for centralized accounting, receiving their funds.

Specificity - the sale of food products makes business easier: for customers, no presentations are required, only a quality product is needed. The price for it is set by the representative offices of the hypermarket "Edosha" that are competitive for the region. Customer feedback, the practice of regional sales - all these factors are taken into consideration. The accrued trade mark-up as MLM functions generates both profit from sales and pyramid-distributed bonuses.

The system of so-called "ready-made sets" is calibrated for a uniform price for the current 11 sets: 3000 rubles. For a set of products plus 300 rubles. - for delivery. The approximate composition of the sets of goods sold by the direct sales company Edosha as of May 10, 2014 can be seen in table 2. Each product is of obviously high quality. As a comment to the table, we added to your attention for the reduction of sets "Edoshi" in a slightly simplified form, reducing some generic products (for example, cereals) to one record "cereals are different."

Conclusion

There is no doubt that OOO Edosha demonstrates a significant development potential. However, MLM activities involve specific professional skills. Not at all it turns out. Therefore, do not pay attention to grumbling in the responses of the losers, who state that the level of the director is practically impracticable. After all, the practice of a growing network indicates the opposite.

This direct sales company has a great future because of its philosophy of flexible orientation in the product market and the rejection of dogmas in the design of the company's structure.