Did you know that the printing house is ...

Now, humanity depends on a variety of printed products rather strongly, and more often than not we do not notice it at all. No one thinks about the fact that without print advertising can not function fully: in shops and cafes can not issue checks, schools and universities will be left without living textbooks, and literature will remain only in electronic form. And this is only a small part of our life, which would have changed radically, the concept of a typography or even of the press has disappeared.

What is a printing house?

The meaning of the word typography is very simple: it is a company or a company that produces printing products. To be more precise, this is an enterprise whose main task is to type and print a variety of publications. In the average printing house, the client can order any printed products from business cards and up to large-circulation glossy magazines. And you can order only print or print together with the preliminary development of the product itself. In other words, you can come to the printing house with a request to print business cards to you, or you can order the development of these business cards from scratch and print them.

From the history of the printing house

The first printing press in Russia was called the "Moscow Printing Yard", and they founded it in 1553. We can learn about it thanks to Heinrich von Staden, who mentioned the print court in his notes. The first dated book was the "Apostle", published in 1564. The first printing house can also be proud of such publications as the Gospel, the Psalter, the Triode colored and many others. This was the beginning of the history of book publishing, which at the moment, unfortunately, begins to die out, unable to withstand competition with electronic books, publications and advertising.

What are typographic enterprises?

Quite often, the printing house is an enterprise where customers can offer not so many types of products. And this is understandable, given the fact that professional equipment for printing certain types of publications is worth a lot of money. For example, to print a circulation of good magazines, it is best to use a web offset press, the price of which is usually only valid for really large companies. For this simple reason, there are very few universal companies that can produce virtually any printed or printed products.

The most popular printing companies are digital salons and offset enterprises. As a rule, they are engaged in small-circulation publications and can print their printing products relatively inexpensively.

What services can the printing house offer to its customers?

As already mentioned, the printing house is an enterprise that is engaged in printing. And as we all know, printed products are still considered one of the main ways of advertising. Therefore, first of all among the services of printing companies, it is necessary to name exactly the printing of promotional items. All printing houses in Russia will be able to offer you such kinds of promotional items as brochures, flyers, leaflets , booklets and catalogs. It is worth saying that this list is actually much longer: here you can add diaries, notebooks, folders, packages and other similar products with special brand logos or inscriptions. This is not only a very effective way of advertising, but also an excellent way to show the good status of the company, because you will have a number of products with your name.

Services of printing houses in Moscow

It would seem that the printing house is already an endangered art, because virtually all people prefer electronic publications. But in fact, printing services are now in high demand, especially in the capital. To find a suitable printing business, you do not need to look for special or complex ways. All you need is phone numbers of print shops or better even their e-mail addresses. An even easier way is to find the site of the printing house you are interested in and find out everything you need. In addition, most companies offer their clients online advice, where you can ask the question you are interested in and instantly get an answer to it.

Why do you still need print advertising?

At the moment, more and more people switch to electronic advertising, not to mention literature and communication in general. It really is more convenient and cheaper, so why do they continue to use printed products?

Firstly, no matter how smart Internet advertising is, printed flyers or business cards will forever remain a universal way to attract customers or spread information. In addition, although electronic resources are gaining momentum, but not all are "feeding" on them. Printed products can cover virtually the entire accessible audience, while the electronic is sufficiently limited in this.

Secondly, advertising polygraphy works very effectively where the work is fixed on a specific territory. If you are interested in advertising in a separate location, in a particular area or city, advertising or distributing information using printed materials will be here as irreplaceable helpers.

The most convenient and useful seal in this context is, of course, offset. Typography is a place where you can create an incredible advertisement or information publication with the help of offset printing. This is easy to achieve by printing halftones and the ability to print is cheaper, but in large runs. Well, the traditional print is the best for products that can be used at exhibitions, to advertise online stores or classical promotion of one's own business.