Black Friday in the US: Christmas sales in stores

Black Friday in the US is a holiday for all buyers. Grandiose discounts and sales have become a common occurrence in the cities of North America. Where did this tradition, what and where you can buy on a black Friday - we will tell in this article.

In the US, Black Friday is the next significant event after Thanksgiving, which is a national holiday for all Americans. This day is considered by many as the beginning of grandiose purchases for Christmas and New Year, the time for preparing for a long week of Christmas vacations. In many public institutions and schools, Black Friday is considered a day off. Thus, the number of potential visitors to supermarkets, shops and other retail outlets is significantly increasing. On this day, you can make a long-awaited purchase and spend on this amount, much less than planned. After all, a black Friday in the US - a day of grand discounts and sales. Where did the tradition of arranging such holidays for customers come from?

The tradition of black Fridays

Ironically, the first black Friday in the US was not a joyous event. On this day in the distant 1869 many Americans lost their own savings. The thing is that the speculator James Fish tried to inflate the price of gold. Shortly before the black date, he bought up a huge amount of US gold reserves and tried to dictate terms to the treasury of his own country. By the middle of 1869, the cost of yellow metal rose in price by 65%. But the US government has taken a lightning-fast decision to stabilize the exchange rate by throwing on the market available gold reserves. Precious metal was so much that the market collapsed immediately by 30%.

"Gold" scam

A direct consequence of the black Friday was the depreciation of railway stocks traditionally secured by gold. Instead of respectable securities of a firm market value, numerous investors have painted painted depreciated securities of doubtful value. Although the main culprit of this scam was to win, having earned more than three million dollars, he left the country for fear of prosecution.

Then the black Friday in the US first announced itself. And although after this event there were other shocks of the financial market, but the sonorous name was firmly entrenched over the date of the failed fraud of J. Fish.

Modern Black Fridays

His unfavorable reputation black Friday in the US was able to whitewash only in 1961. This date was famous for the first grandiose sales that took place in Philadelphia. People who were shopping bought huge traffic jams and paralyzed traffic on many of the state's freeways. Careful work with large trade associations with the direct involvement of the state administration has become the foundation for the laying of a new tradition. Businessmen managed to transform the negative experience of big sales into a big holiday for all buyers of the country. Although the name "Black Friday" remains, but now this date was of positive semantic significance.

Development of tradition

The question of how black Friday begins in the United States worries many Americans, since there is no clear rule on this matter. At six in the morning, and sometimes even earlier, traders open their shop doors to all interested buyers. In 2011, a new tradition appeared, which continues to be practiced today and black Friday in the United States. The list of stores is huge: supermarkets Best Buy, Kohl's, Macy's, Target, Amazon's Internet sites opened their doors to customers exactly at midnight, thereby significantly increasing the flow of visitors and increasing their own turnover.

Other major trading empires - Walmart, Annonce - began to sell sales even earlier, in the evening of the previous day. But many Americans were outraged by such a decision, and a wave of indignation swept through social networks, calling the behavior of traders "greedy," "disgusting" and "shameful." In some states, a ban on premature sales in the US was introduced. Black Friday in Massachusetts, for example, can not be started before the onset of the actual, "calendar" Friday.

Risks of Black Friday

About what discounts on a black Friday in the US will be available to buyers, no one knows, except representatives of trade departments. Therefore, often tedious anticipation of large discounts increases the aggressiveness of customers, which provokes scandals and misunderstandings. When visiting one of the supermarkets in the city of Porter Bunch (California) in 2011, the woman used a pepper spray, which caused trouble to a dozen buyers. In the same year, the Californians distinguished themselves once more - an unknown person in San Leandro shot a Walmart shopper. But in general, these events did not overshadow the joy of Americans about the magnificent sales of leading supermarkets. Still millions of them go to the doors of stores at night to become the first buyers.

Purchase returns

Having succumbed to the hype, many buyers heatedly raked all the necessary and unnecessary from the shelves. And on Saturday and Sunday they saw that they do not need perfect purchases or are not so necessary. Therefore, on the weekend, there is a reverse trend - a string of buyers sent to stores to issue a return of goods. And since all returned goods have already been unpacked and fell into the category Used (used) Open Box, the stores will again put it on sale, but already with great discounts. Re-unpacked goods will be put on the market only after a thorough re-examination, so you can buy it already closer to Christmas.

CyberPort

The beginning of Black Friday in the US falls on the first day after Thanksgiving. But enterprising traders did not forget about those who could not visit the shops in this wonderful weekend, in 2005 a new tradition was introduced. It suited those who failed to make the necessary purchases on a black Friday. For buyers who could not purchase the necessary goods, cyber Monday was organized. On this day, a surge in sales via the Internet, which lasts all week, begins.

Already in the first year of network sales, Internet buyers saw in this type of shopping numerous benefits - speed, comfort of purchase and prompt delivery. All subsequent cyber Monday only confirmed the convenience of this form of sale for both buyers and traders.

conclusions

Both black Friday and cyber Monday provided potential buyers with a chance that it is impossible not to use. Annual sales give an opportunity for ordinary Americans to purchase goods with substantial discounts. Representatives of trade organizations get an opportunity to clear their warehouses from accumulated products.

In other countries, there is also a similar tradition - for a certain calendar date to arrange grandiose sales of various products at low prices. The end of the financial year and the approach of Christmas spodvigli marketers of all continents try to enter the black Friday in their countries. Of course, the scale of such an event is not comparable with the American, but such goals still pay off.

Perhaps, in a short time and in our country will introduce a similar tradition. And let it not be connected with the American Thanksgiving Day, our compatriots will fully appreciate all the benefits that black Friday gives its customers.