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Anthropomorphic is an animal with human traits or is it the other way around?

Anthropomorphic is a term meaning "anthropoid," that is, in its structure or appearance resembles a person. Modern man does not even guess how often he has to meet with such creatures.

The concept of anthropomorphism

When transferring typical properties and qualities for people to natural phenomena, animals, inanimate objects or creatures from myths and legends, it comes about such a concept as anthropomorphism. This means that things and beings, initially devoid of certain physical properties and emotional qualities, in particular feelings, acquire certain human traits and behavior patterns.

Anthropomorphism has found wide application in the literature, for example, in describing various phenomena of nature (the earth wakes up, the heavens scowl, the sun smiled ). Thus, the qualities inherent in a person are transferred to the outside world. Primitive people, or rather their thinking, always endowed nature with the universal mind. The objects of worship were also supplied with a human form, so most religions can also be considered anthropomorphic.

Anthropomorphic creatures in mythology

Legends and legends of different peoples of the world have long marked a certain degree of kinship between humans and animals. Among the mythological characters, most are humanoid creatures. There are descriptions of such unusual monsters as centaurs. These creatures are half human, but only to the waist, below it is a horse with hoofs and a tail.

There are also references to certain sirens, which were a mixture of a woman and a bird of prey. Or, for example, mermaids are quite common and popular heroes of myths of many peoples of the world. It was the inhuman half of them that gave these monsters a supernatural power, made them stronger.

The famous Minotaur, a monster with a human body and a bull's head, is considered a symbol of the dark half of human nature, which is hidden in the dark. Anthropomorphic type of myth - these are legends and legends, in which a humanoid creature with features inherent in some animals is mentioned.

Fantastic creatures with human traits

If you recall the famous children's fairy tale about a beauty and a monster, then there is an example of an anthropomorphic creation, true, bewitched by an evil witch. In this case, it is about the priority of the internal qualities of the individual, and the appearance must go to the background, but the monster still turns into a beautiful prince. Something similar happens to the little mermaid from a fairy tale, which falls in love and acquires a human face and soul.

In one magical story, a girl given to a terrible dragon discovers an enchanted young god.

What does "anthropomorphic" mean? This definition is also suitable for animals that behave quite like humans. In "The Frog Princess" one of the royal sons married a talking toad who caught his arrow, which was released from the bow. In fairy tales, everything usually ends well, and ugly anthropomorphic monsters are the result of beautiful princes or princesses.

Anthropomorphic animals - what is it?

Anthropomorphic is a characteristic of objects and phenomena of animate and inanimate nature, attributing to them human qualities and corresponding behavior. Anthropomorphic animals are creatures that behave like people, walk on their hind legs, play football, read books, talk, fall in love, sad, make friends and so on. Most cartoons with animals are performed in an anthropomorphic manner.

Initially, people imagined supernatural beings in the form of animals, and also with them there were anthropomorphic representations of deities, demons and spirits. And the ancient Egyptians and residents of some other ancient states believed in gods with the appearance of man and features of animals. This is the so-called zooanthropomorphism.

Use of images of anthropomorphic creatures in advertising

Anthropomorphic images are pictures on which different animals are humanized. They are sometimes used for advertising purposes, when the own properties of goods are not so pronounced. To ensure that the product successfully competes and surpasses similar products, the usual things are endowed with unusual features and qualities. In advertising, the idea of a commodity with human properties is used with a lot of scope. For example, you can recall the company for the production of confectionery M & M'S.

Spectators are already oversaturated with modern advertising, it is extremely difficult to attract something new, so advertisers, through various experiments with the appearance of the product, arouse genuine interest among the audience. Thus, a kind of contact, communication develops between the character or the product from advertising and the consumer. This interaction makes the most effective promotion of certain goods and services.

"Anthropomorphic" is quite often used concept in various spheres of life: literature, animation, fantastic films and video games. And animals with human behavior can be seen on television, billboards, and not just in descriptions of ancient myths and legends.

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