What is GUM? Explanation of the abbreviation

If you have to consider the capital's shops, first of all the State Department Store (GUM) comes to mind. Today, you can buy almost everything - from children's toys to food. What is GUM? This is not just a shopping complex, but a real attraction of Moscow. The guests of the capital are always eager to visit him and buy something for memory.

Historical background

Today every Muscovite and many residents of other cities know what GUM is. The city universal store today is a large trading complex in which the huge assortment of the goods is presented. He has a long history.

So, until 1923 it was a shopping arcade in the center of the capital, which occupied a whole block. The main facade of them even then went to the central square of the city. The shopping arcades were built in the form of a passage, which were so popular at that time in European countries. These were street counters under a transparent roof.

At the end of the XIX century, the authorities decided to open on-site trade rows of the State Department Store (GUM). And its construction began in 1888. In 1923 a new trading institution began to function. In the postwar years, the store was threatened with extinction. The building was preparing for demolition. And if this happened, modern youth would not be familiar with the deciphering of the word "GUM". However, it did not become demolished. The building was restored, and in 1953 it again began to function.

So what is GUM? This abbreviation is read as a state universal store, but very few people know that GUM in fact since 1990 is no longer state property but private property. The store was privatized, but despite this, the original name remained. Many, by the way, still know and its older name - "Upper Rows."

Shopping for adults

Trade complex GUM, the decipherment of the abbreviation of which is known to virtually every citizen of the Russian Federation, is, in fact, one of the symbols of Moscow. And everyone knows that in this department store you can almost completely update your wardrobe. Representatives of the most popular global clothing brands work here. Regular sales are held, allowing you to purchase a quality item at a reduced price.

The most visited store of women's clothing today is Marella. The brand focuses on elegant businesswomen of the weaker sex. Individual image can be created thanks to the excellent work of Italian designers. Clothing Marella can not be called cheap. However, buyers in the store is always enough.

If you look at youth stores, Levi's remains the most popular. This is a quality jeans clothing for all occasions for men and women. Also in here you can buy bright shirts, outerwear, dresses and accessories. This trading point is famous for GUM. Photos of the store you can see in the article.

No One is another popular store with a rich assortment of shoes for men and women, as well as accessories from genuine leather. In addition, here you can buy umbrellas, ties and glasses at democratic prices.

"Children's GUM"

GUM is really a universal store. Therefore, do not forget the guide and about the range for the youngest visitors. "Children's GUM" is a huge selection of clothes for children from 0 to 15 years old, many toys for boys and girls. The store is located in a cozy place, in one of the small buildings of GUM. It was opened only in 2012. However, in a short time he managed to gain popularity among toddlers and their parents.

"Children's GUM" is a whole world of brand clothes and shoes, accessories, furniture, toys, stationery. Here you can find everything for the happy life of the child.

In addition, there are children's cafes. You can reserve a room for a holiday. Regularly held master classes on making toys, drawing, embroidering, etc.

Deli №1

What else is famous for GUM, the decoding of its name is familiar to many? This truly versatile store offers not only quality clothing, footwear and accessories, but also fresh food. Only high-quality products can be purchased at the main deli of the country. The confectionery department offers fresh pastries, cakes and pastries for every taste. A suitable option will be found by those who adhere to the diet.

It is famous for its GUM and its wine cellar. Here is the largest assortment of quality wines in Moscow. There are drinks of world producers. In the wine cellar, the atmosphere is strictly monitored, the temperature is maintained, thanks to which the drinks preserve their taste for a long time.

Works in the deli as well as cooking. This department is especially popular with people who do not have a lot of time. Here you can always buy fresh cutlets in Kiev, fried fish, tasty salads and much more.

Cafes and restaurants

Long walks on shops always tire. Moreover, it will take a lot of time to get around the whole GUM. The abbreviation of the shopping complex in this case fully justifies itself - it is a universal place in which you can not only buy all the necessary goods, but also relax from tiring shopping. Numerous restaurants and cafes offer their services.

For those who want to simply eat cheap, it's worth visiting the "Table 57". Here visitors can plunge into the atmosphere of the Soviet era. We offer dishes familiar from childhood - curd casserole, dried fruit compote, pelmeni, red borsch, herring under a fur coat and much more.

A short break after a cup of coffee can be done in the "Cafeteria at the Fountain". Here is a large assortment of cakes and pastries. You can treat yourself to delicious homemade ice cream.

There are restaurants with Italian, Chinese, Ukrainian cuisine in GUM. Everyone can order pizza, sushi, seafood salad or traditional Ukrainian dumplings for lunch .

Cinema

Long shopping trips usually do not please the stronger sex. In this case, a man can be sent to watch an interesting film, while a woman enjoys shopping for her own pleasure.

The Cinema of GUM is a huge hall with cozy armchairs. Here films from various categories are shown. Separately, there is a children's room where children can see cartoons. Every two hours a new session begins. Tickets are always available.

Interesting is the fact that the cinema has completely preserved the architecture of the main department store. On the walls there is stucco - classical theatrical decor. In the hall there are large windows that face the main street of the country. During the film sessions, they are covered with multi-layered velvet curtains.

Showroom

What is GUM? It is also an ideal place for various social events. For this purpose, there is a showroom that is rented for presentations, fashion shows and other events important for the country. The total area of the hall is 365 square meters. A bright atmosphere here is created due to lighting devices and original architecture.

After restoration in 1953, the hall began to be used for fashion shows. Their collections were presented by stores that worked within the walls of GUM. Anyone could enter the showroom. The entrance ticket then cost 50 kopecks.

Today, shows are not so often. The demonstration hall is more used for concerts, demonstrations and conferences.

Privilege system

Like any other store, GUM has its own system of discounts. Having received a discount card, everyone can significantly save on purchases. Initially, visitors are given a claret card. To get it, you need to make a purchase in any outlet that participates in the loyalty program. The card is not registered and can be transferred to third parties.

When shopping in GUM stores for a total amount of 120 thousand rubles, the visitor is given a silver card, which allows receiving discounts up to 10%. When accumulating the total amount of purchases for a million rubles, you can get a gold card, discounts on which in some stores exceed 25%. Gold and silver cards are personalized. You can not transfer them for use to other people. If violations are revealed, the management of GUM reserves the right to withdraw the card.

How to get there

Where is the main store of the country, every metropolitan knows. We still need to know the exact address. GUM was located right on Red Square (house 3). You can get here from metro stations : "Revolution Square", "Okhotny Ryad", "Teatralnaya".

Near the shopping complex there is a parking lot, daily from 8:00 to 23:00. The cost is 250 rubles per hour. For people who particularly value their time, the services of a valet-parking are offered. All you need to do is enter the keys to the manager at the entrance to the store, and call before the exit, and the car will be waiting at the main entrance.

So what is GUM (Moscow)? Deciphering the name of this shopping complex is completely justified. This is really a universal store of state scale. Guests of Moscow should definitely come here to enjoy the rest in cozy cafes, admire the original architecture, buy souvenirs for relatives and friends.