Radisson Hotel: creating and distributing a brand network around the world

Hotel "Radisson" can always be found in any major city. Polite staff will offer only the best services. The institution always has luxury and presidential numbers. "Radisson" is an elegant architecture of buildings and decoration of rooms in a modern style. At the hotel complex, gardeners create colorful floral arrangements.

The history of the brand "Radisson"

The first hotel was opened in the USA in 1909. It is named after the Parisian explorer. Photos of the hotel "Radisson" were published in newspapers, which led to an excitement. The hotel began to stop important people, famous artists. The rating and authority of the institution grew rapidly. In 1962, the owner of the company was replaced. The hotel chain was bought up by the Carlson family. She is on the list of the richest clans of America. The hotels have high-quality service and 4-5 stars rating. Most of the complexes are resort hotels. At the moment there are more than 450 hotels in all corners of the world. 72 countries were involved. In Russia, the Radisson Hotel was opened in Sochi. The Azure Complex is managed by Gazprom.

A common brand network

In America, the company is known under the Radisson brand. In other countries, the word SAS is added. The second name was given thanks to the airline of the same name, which successfully cooperates with the Carlson family. Manages the hotel complex SAS corporation Rezidor Hotel Group. The headquarters of the company is located in the center of the capital of Belgium. In most countries, any hotel "Radisson" has the abbreviation Blu. In England, the word Edwardia is added to the title. The main hotel complexes are called Radisson Hotels & Resorts. The main competitors of the firm are Marriott, Sheraton and Hilton.

Attracting new guests

The company successfully applies modern technologies and professional mechanisms for retaining and attracting guests. The most important and effective tool is the loyalty program. A special system of bonuses, shares and discounts was developed. Such a program is called goldpoints plus. The entire network of hotels "Radisson" provides for the accumulation of festive points. When using the services of the hotel. They are used as bonus bonuses when renting hotel rooms. Bonuses can be spent on other networks, which are under the leadership of the Carlson family - Carlson Companies. These include Regent, Country Inns, Park Inn, Park Plaza. Among other things, the Radisson Corporation is considered the only hotel chain that offers its customers an individual loyalty program Look To Book for tour operators.

Hotel information

Basically hotel complexes are located in the city center or in its historical part. The architecture of the buildings is modern. It includes mirrored windows, stunning stucco molding, columns, rounded doors, a classic façade. Inside the complex there are gilded handles, antique pieces of furniture, crystal chandeliers, velvet curtains. The rooms are equipped with individually controlled air conditioning. The rooms have Wi-Fi, TV, radio, refrigerator, mini-bar, safe. On the territory of the service are the spa, health center, swimming pool, gym, spacious hall, concert halls, restaurant, bar, dry cleaning. Each hotel "Radisson" has more than a hundred staff. Here you can use the services of a concierge, a cook, a waiter, a governess, a servant. Guests book breakfast in the room. From all variety it is possible to choose international, Indian, Chinese, Russian cuisine. Here serve the best sparkling wines from oak barrels. All fruits are brought from the sunny tropical countries. Specially for businessmen, Radisson Corporation offers halls for banquets, press conferences, business negotiations, webinars. The site of the hotel is always decorated with garden sculptures and flower panoramas.