Meet Tander and its network: Magnet, Magnet Cosmetics, Rouge,

Inhabitants of the Southern Federal District, as well as the Volga, Transcaucasia, Siberia and the Urals, there is no need to advertise the stores of CJSC "Thunder". Spacious, bright rooms with daily necessities opened their doors in almost every village (in September 2013, more than 1600). In their native Krasnodar Krai, they can be found even in the most neglected villages. Magnit stores, Magnit Family, Magnit Cosmetics and Rouge hypermarkets are representatives of the company's retail network and have a store-by-house format. The number of outlets in the country exceeds the mark of 7.4 thousand units. CJSC "Thunder" is the largest retail company in Russia.

In the autumn of 2013, the corporation actively operates 138 hypermarkets and more than 6.5 thousand stores with the logo "Magnet". The assortment of goods presented on the shelves makes up both products of own production, and the most famous manufacturers of Russia and the world. Preference is given to essential goods, the price of which is calculated to meet the needs of consumers of different levels of income. It should be noted that all points have the format of droher (self-service). Despite this, in the project launched in 2010, "Magnet Cosmetics" for the convenience of customers in the halls are consultants. As of September 2013, the country already has about 700 outlets.

By the way, three years after the beginning of the existence of this direction the company has a permanent leader (previously only temporary performers) Sergei Goncharov. Its goal will be to reform and transform Magnit Cosmetics to the profitability of the company's product counterparts. At the moment, the points created do not justify the expectations assigned to them during the start of the project. It is also worth noting that the company's goal is to work for buyers, to reduce their expenses for the purchase of goods of excellent quality, which is successfully implemented in the grocery sector - it is not yet maintained in cosmetic shops. "Magnet Cosmetic", whose goods prices are on par with, and in some positions and higher than similar networks, can not withstand competition.

The only exception in the numerous list can be only a store of elite cosmetics and perfumes launched at the end of 2012, the project "Rouge". At the moment it is presented in a single copy and is located in the city of Krasnodar. It is calculated that the trade points of this level will create serious competition with well-known on the market networks "Riv Gosh" and "L'Etoile". It is worth noting the fact that "Magnet Cosmetics", as well as "Rouge", have departments with perfumes and decorative cosmetics, but the basic bias is still made on goods of personal hygiene and household chemicals, household goods.

CJSC "Tander" issues a catalog of goods for customers "Magnet" and "Magnet Cosmetic", where information is not only about the product, but also about discounts and promotions. For moms and their kids, the corporation has its own magazine with interesting stories, useful information and recipes for children's dishes.