Fedor Ovchinnikov: "Everything is in the palm of your hand"

Fedor Ovchinnikov is a well-known Russian businessman. It is called the most "open" of entrepreneurs. And not in vain. All his business from the very beginning as on a palm to clients.

Reality blog. Opening of a bookstore

It all started with the fact that the young ambitious archaeologist Fedor Ovchinnikov decided to open a bookshop in Syktyvkar's hometown. At the disposal of Fedor at that time were his savings - 50 thousand rubles. The bank did not give a loan to open a store, and then he cheated - he said that he needed money to repair the apartment.

So Fedor received a loan - 400 thousand, another 100 thousand borrowed from relatives and friends and yet opened a small bookstore. I removed the room, bought shelves, books. He had no money for advertising. And then he again ventured - he created a blog in which he wrote about his goal, about taking a loan for a large sum and about his store. And ... the blog quickly became very popular. Many people were interested in the activities of Fedor, the fate of his business. The books were sold successfully. Business of Fedor Ovchinnikova grew. Fedor tried to bring to the store rare books, novelties, which quickly found their buyer.

In a year, Fedor had influential partners. A large local company, whose leadership read Fedor's blog with interest. Together they created a firm for the sale of books not only in Syktyvkar, but also in other cities of the Komi Republic. Fedor became the general director of this company.

After the crisis of 2008, the interests of the founders dispersed, and Fedor had to sell his stake in the company for a fairly small amount - 600 thousand rubles.

"Dodo Pizza"

Of course, on this Feodor Ovchinnikov did not stop. He again ventured, took a large amount and opened a pizzeria. It seemed to him that this business would be profitable. Half a year Fedor worked in public catering in St. Petersburg, studying this area from the inside. And he did not lose.

The process of opening and developing the pizzeria was also covered in detail in the blog, as Fedor Ovchinnikov himself says. "Dodo Pizza" was originally in the palm of your customers. All costs, all the profits of the pizzeria are detailed in the publicly accessible blog of Fedor.

It is impressed that Fedor himself is actively involved in the process of work of the pizzeria. Sometimes he mixed the dough for baking himself, washed the floors.

Total openness

In the kitchens "Dodo Pizza" everywhere are installed web cameras. All interested can observe the work of employees. At any time here are ready to conduct a tour of the kitchen and show your work from the inside. It's important for Fedor to be honest with himself and totally open to the customers. Workers "Dodo Pizza" do not have the right to perform work poorly. Hygiene and freshness of products are also closely monitored here. No one has the right to go into the kitchen without special caps and shoe covers. And no employee can take a piece of pizza without paying for it.

Increased responsibility encourages employees and Fedor himself to work as well as possible. Thanks to this, Fedor's business is developing rapidly and successfully. Now the network "Dodo Pizza" works in the most different cities of Russia, and also abroad - in Romania, Estonia, Kazakhstan, Latvia. In 2016, "Dodo Pizza" will please the residents of China and the United States.

Syktyvkar has opened a large training center, which provides training for Dodo Pizza employees. And all of them are initially trained in the kitchen of the institution.

Dodo Pizza also has its own radio, which can be heard in all the premises of the establishment. Radio broadcasts not only popular hits, but also high-quality music of local performers.

Future plans

Fedor Ovchinnikov says that the plans for the development of the pizzeria "Dodo Pizza" are grandiose. In the next five years, it is planned to open 2,500 pizzerias in various cities of Russia and abroad.

"Dodo Pizza" constantly develops new products, new technologies, new recipes, new tastes ... The equipment is being improved, there are increasing demands on the quality of the work of employees. To work Fedor attracts private investors, helping them to increase their capital.

The revenue of "Dodo Pizza" by Fedor Ovchinnikov in 2015 was more than one billion rubles. However, the owner himself is not going to stop there. The businessman has big plans for the future. Fedor Ovchinnikov says that this is not the limit. After all, in 2011 everything started with the idea and the first pizzeria. It's only been about five years - and now it's a huge network with its own culture and ideology.