Arthur Elgort - a man who changed the laws of the genre in photography

He is called the representative of a new aesthetics of negligence, and the famous photograph, which captured E. Taylor, became a real sensation in the world of photography. For the seemingly easy to understand images of the public, there is a long preparation and careful planning.

Biography

Arthur Elgort, who stopped wonderful moments, was born in 1940. His parents, immigrants from Jewish families, emigrated from Eastern Europe. The boy studied drawing for a long time, but soon he realized that the lens of the camera transmits much more emotion and life than painting.

Pictures of the speaker for the naturalness of Elgorta were seen in the editorial office of the well-known fashion magazine Vogue and offered cooperation that continues to this day. Creative director of the publication said that the photographer's works opened a new era of expressive works, on which modern American women live.

Real professional

Keen on work, Arthur Elgort likes to shoot fashion, recognizing that this is a whole ritual. The master, who has worked with all popular fashion magazines, travels a lot, discovering new countries. Realizing that photo sessions in exotic places are a very expensive pleasure, the editions of publications do not want to risk and choose Arthur as a true professional of his business, who has never had a failed photo.

Revolutionary snapshot

The photo that produced the revolution captured the beautiful Taylor. With one hand she held her disheveled hair, and the other held the steering wheel. Nobody could believe that this is a real staged photography, and not a snapshot of a hidden camera, so natural were the feelings of the depicted actress.

But very few people knew that it was half a day before Arthur Elgort received a fascinating shot, and for a careless hairdo, not the wind answered, but the stylist hiding on the floor with a hair dryer in his hand.

Changing the laws of the genre

Previously, models did not go out into the street, but were shot only in special studios, and in the frame there appeared uncomplaining heroines, obeying the will of the photographer. Looks strictly and even primly the mannequins looked a bit like ordinary girls, and the production shots clearly separated the reading magazines of housewives from the foreign and glamorous world of fashion.

In the pretentious photographs, the models looked directly at the lens, and not a single detail did not violate the traditions that had developed over the years. A picture of Elgorta proved that the audience can become a part of it. The master actress, immersed in her thoughts, does not pay any attention to the camera, and the frame is permeated with mild inaccuracy, and therefore I want to address it again. American photographer Arthur Elgort introduced forbidden freedom, changing the laws of the genre.

Work is a dream

The fashion editor Vogue, who has traveled with a recognized genius almost the whole world, enthusiastically tells about adventures far from his homeland. He enthusiastically remembers the camel in Morocco, the caves with the Eskimos, the Maasai tribes, the Indian elephants, the Moscow artists who had to work with.

Arthur Elgort everywhere shows his professionalism, demonstrating that even in the most outlandish places the clothing of the model remains in the spotlight. Penetrating to the remotest corners of our planet for the best pictures, he rejoices at his work, which he calls a dream.

Natural staging photo

In the photos of the brilliant master, the viewer's view is presented by lively and sensual, sleepy and scattered, impudent and playful women, in whom there is not a single fake or hypocrisy. All the staged pictures look absolutely natural, and their models are pretty to the author, so in every photo there are charismatic beauties shot as if spontaneously.

Many works are devoted to the symbol of heroin chic - a young top model Kate Moss, which in the frame is similar to a regular girl. In the photographs there is nothing foul and scandalous, on the contrary, Arthur Elgort skillfully emphasizes her natural charm.

A recognized professional throughout his life proves that his photographs are a real art, which from the first seconds captures the viewer, enjoying the established contact between the heroines and the author.