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American Tourister - a suitcase, known throughout the world: the history of the brand
One of the oldest and most famous manufacturers of luggage products in the world is the American Tourister. The suitcase that the company produces is recognized as the most reliable. It undergoes a thorough check for compliance with the strictest standards. An important role is played by the affordable price of the product. It is not surprising that tourists of many countries choose this brand for their travels.
Undoubtedly, hardly anyone today does not know the stylish, convenient and functional suitcase-cart American Tourister. But how did it all start? The man who founded the famous company in the early 1930s was Sol Koffler. Having immigrated to the United States, he first worked at a factory that manufactured traveling jackets, then at a handbag factory . The methods of manufacturing luggage products, about which he learned, were typical for that time. Thin strips of wood or plywood were glued together, then they were covered with paper (cloth) for inexpensive luggage or leather for expensive models. Over time, Koffler decided to open his own business with the firm intention of making a more durable product. The company was founded in 1933 with the opening of the first grocery store in the state capital of Rhode Island, Providence.
Although the first sample did not revolutionize the design, Koffler was convinced that for the product's longevity in the same price range, hardly any other company could compete with American Tourister. Suitcase Sold for one dollar. In the first year of work, 5,000 copies were sold. Within two years, Koffler hired several employees, but he himself continued to work on product design and sales. The production line has somewhat expanded, two models of different sizes (worth two and three dollars), each in a black and brown color scheme, have been produced. The products were sold everywhere in the area from Providence to Boston.
In the 1970s, the company offered an unforgettable commercial with a gorilla (in fact it was a disguised artist), which was popular all fifteen years while it was being shown. An animal, being in a cage, throws the suitcase on the wall with all its might, jumps on it. This was to demonstrate the strength of the product.
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