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The new plugin allows you to see how much information Facebook knows about you

All these hours, which you spend on Facebook, may seem free to you, but you, in fact, pay for them with your personal information.

All because your data is almost invaluable to advertisers. When it comes to finding a market and fine-tuning a product, the personal information we put on Facebook is a gold mine. For a certain price, Facebook uses this information to help marketers target ads to specific groups of people who might be interested in them.

Unfortunately, many people do not understand that this is deeply hidden in Facebook.

New plug-in from Google Chrome

Google Chrome has created a plug-in ProPublica, which allows ordinary users to find out how much information they know about Facebook. This extension is part of the current series, which should give online users the information about algorithms and data pools that understand, optimize and monetize information.

The new extension allows you to evaluate the accuracy data and send ProPublica a reverse message about how much this is a problem for you. At the same time, the extension will not collect any identifying information about you or pass on information to third parties.

How ProPublica Works

Download the application for free in the Chrome Web Store. By searching for your preferences and ads, you can see which topics and ideas Facebook finds interesting for you. Therefore, it is exactly such an advertisement that you will see in the near future. Depending on what kind of people you communicate with and what pages you visit, the algorithms are able to determine what exactly you prefer, for example, the flavor of music, whether you are a fan of sports, and so on. Data on other affiliate programs, such as Instagram and WhatsApp, are also linked to the Facebook pool data.

Last month, it was already reported that for US residents, for example, Facebook is able to determine their political preferences. But in any case it's worth to go to ProPublica and find out information about the security of your data and about who and what for them uses.

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