"Summer Bank": reviews. JSC "Summer Bank". "Summer Bank" - cash loan

OJSC "Leto Bank" is a subsidiary of VTB 24, operating in the segment of mass consumer crediting. The bank sets minimum requirements for borrowers and offers a wide range of products and services.

History

In 1990, a loan institution "Bezhitsa-Bank" appeared in Bryansk. His services were used by the largest enterprises of the city, gradually it began to master the mortgage market and consumer loans. In 2005, the capital of the organization was joined by the Federal Property Management Agency, and in 2006 - the Bank of Moscow, which within three years brought its share to a level above 95%. In 2011, the capital's financial institution was absorbed by the VTB Group and has since been its subsidiary.

In April 2012, almost 100% of the shares (a very small part remained with the minority shareholder), Bezhitsa-Bank already owned VTB 24, and Dmitry Rudenko, the former deputy chairman of Russian Standard, became the head of the board. He had a tremendous experience in the consumer lending market (including the development of quite new POS-loans for Russia - in outlets when buying goods). The top management of the financial structure included other top managers of the Russian Standard. In October 2012, Bezhitsa-Bank carried out a renaming and rebranding, changing the name. So there was "Summer Bank", Moscow has become a city where the central office of the organization is located.

Business model

Now "Summer Bank" is an institution specializing in the so-called mass retail segment of the consumer lending market. Among the main products is the issue of loans in express form (including through applications in trade networks), in cash or by cards. A lot of credit and cash departments have been opened across the country, a new national brand, "Leto Bank", has been published on all the thematic online portals. Historically, the first trading organizations that signed partnership agreements with VTB 24's subsidiary, were DNS (selling digital equipment) and Elmekh (selling fur products). Credit programs of "Summer Bank" are designed to facilitate the purchase of goods and payment for services for people with low solvency (or limited at the time of purchase). The issue of loans is extremely simplified - you need a minimum of documents, the decision is made quickly. But this business model is backed by very high rates - at least 29.9% per annum (regarding POS loans and auto loans).

Asset Structure and Priorities

Despite the rapid growth of popularity in the country, "Summer Bank", in fact, remains a "start-up". Structure of liabilities of the institution is represented only by the internal budget, assets - in the form of interbank loans, corporate accounts on a specialized account with the Central Bank of Russia. About half of the assets of "Summer Bank" is involved in financing infrastructure, opening new offices around the country, providing information technology. Thanks to effective investment, the bank was able to enter into the confidence of its clients within a relatively short period of time. This young but successful financial institution offers borrowers favorable interest rates and a good level of service, supported by the qualifications of the staff. The target group of borrowers "Summer Bank" is a married resident of the administrative center of a subject of the Russian Federation with an income of 20 thousand rubles and working in a small organization. The institution focuses special attention on repeat customers, offering them profitable options.

Cash loans

When a new brand was created in the person of OJSC "Leto Bank", the management of VTB 24 planned to concentrate the work of the institution in those segments where the parent structure of activities does not lead - the segment of mass services for the population. Therefore, the conditions for issuing loans from the new bank are much simplified. The flagship bank product of the brand "Summer Bank" is a cash loan. As a rule, these are express loans "Summer-Money", the decision on which is taken within a few minutes (the more the amount - the longer). The borrower needs to show only the passport (if the amount is up to 100 thousand, if more - other documents will be required).

The rate for this product line is 29.9-39.9%, which corresponds to the average figures for the market. At the same time, "Summer Bank" offers a very special product, the analogue of which is not very common in other financial institutions: preferential credit for reliable borrowers at an actual rate of 19.9% per annum. That is, upon completion of payments on the loan, the borrower returns a difference, as if he paid the specified percentage. Partial or full repayment is allowed, the transfer of money to the account goes on an annuity scheme. There is a minimum payment - its size depends on the loan amount.

Additional services

"Summer Bank", reviews of which are largely determined by the quality of additional services, can offer the borrower a number of options harmoniously combined with the main banking products. Among these, for example, the service "I miss the payment": the client can allow a one-time delay in payment once a year, and no sanctions are foreseen for this (except that the loan term will move forward one month in advance). Interesting option "I change the date of payment": if a person does not manage to make a scheduled payment, then he can transfer the date of making money for 15 days. The service costs 90 rubles.

There is a service "Reduce the payment", which allows several restructuring of the loan: once during the period of using the loan, it is possible to reduce mandatory payments due to an increase in the total credit period. There is a "Summer Bank" and a product such as "Insurance Coverage Program" - processing of the policy in case of difficulties in repaying loans. The price of the service is 0.74% of the loan amount, the write-off is made monthly.

Features of loans

"Summer Bank", a cash loan in which is available with a minimum of documents, is distinguished by the exceptional transparency of loan terms. What the client sees in the contract - then he pays, without any inscriptions in fine print. Insurance for the loan is offered here voluntarily, as opposed to competing banks, where it is sometimes imposed. Rapid decision-making on applications is conditioned by the perfect system of "scoring" and solvency assessment. Therefore, this credit institution does not need a large number of documents, and money is often issued on the day of the application.

Very important factor - the infrastructure of "Summer Bank" is integrated with that of VTB 24, so all ATMs and offices of the last institution are at the disposal of "summer" customers. In principle, there are plenty of opportunities for repayment from borrowers - in offices, through terminals, money transfer systems. Also, "Leto Bank" has established procedures for remote communication with customers: for example, if you need to use one of the services mentioned above, you just need to call the call center of the institution, do not necessarily go to the office. Hotline "Summer Bank" is always ready to communicate with borrowers.

Comfort for the client

Despite the fact that giving the interiors offices of shades of ease and affability - the trend of almost all Russian lending institutions, "Summer Bank" differs "seasonal", coming from its own name, the concept of warmth of tones, creating an atmosphere of comfort in their own premises. Apart from the beautiful design, the very organization of the bank's offices is pleased: all the centers for working with clients work every day, they have payment terminals. Attracts people and a positive word in the name that the bank has - summer. Addresses of the institution are easily found in most urban online directories.

As it was said above, without commissions and interest it is possible to contribute money for a loan and through the infrastructure of VTB 24, the elements of which are abundant in most cities. The concept of respect and friendliness to customers is underscored by the management of the "Leto Bank" brand. The schedule of offices is not the only criterion for the comfort of borrowers, however. To some extent, a part of the model of friendliness is loyalty in assessing the solvency of clients - a loan in this institution can be obtained by pensioners and students, to whom the ratio in other financial organizations (including VTB 24) is often not the most trustworthy. The most important advantage that "Leto Bank" has is the application for credit is considered very quickly.

Loans through third-party banks

"Summer Bank" is trying to experiment - in particular, through the sale of its loan products through other, partner institutions. According to the information in the relevant media, one of those is the "Let's go!" Bank, which already issues loans according to the standards of "Summer" and uses software from the "daughter" of VTB 24. Experts believe that it is a question of bank franchising - so far Little-known in Russia, the form of interaction of financial institutions. The management of the organization believes that such cooperation helps to analyze the market in regions where the brand does not yet have offices. In this case, the bank "Let's go!" Actually shares with the partner new clients, trying to "run-in" new models of their own products. There is among the experts and a critical assessment of the interaction of the two credit institutions: the franchisor may incur losses associated with the image. The sale of products of someone else's bank may be incomprehensible to customers. Although, as experts admit, "Let's go!" Gets guaranteed commission income at zero credit risks.

Progress in the language of figures

"Summer Bank" is actively studying the Russian market of consumer loans. According to the experts' estimates, the real "crediting" of the Russian population in this segment, in spite of a lot of pessimistic assessments, does not exceed 10%. The critically acceptable level of delinquency in the business model of the bank at the time of launch was 15%, but as the scoring and underwriting mechanisms improve, this figure will be reduced to 12% by the end of 2014. From the point of view of the recruitment of "Leto Bank" staff, whose comments are left not only by borrowers, but also by employees, it relies on young people, which makes it possible to minimize the "turnover" of personnel typical for this market segment.

During 2013, the bank's portfolio grew 29 times and exceeded 1 billion rubles. This indicator consists of two components - cash loans and POS loans (16 and 4 billion respectively). The geography of places with the "Leto Bank" brand is also growing - Rostov-on-Don, Kemerovo and other large cities of Russia joined them. By the end of 2014, the bank's management expects the portfolio to grow to $ 28 billion. Improving the infrastructure of this financial institution has allowed it to reduce the average time it takes for a loan application to be processed to 10 minutes, as a result of which the loan centers almost disappeared from borrowers waiting for a solution. The work of the staff becomes more productive - it is very well understood by "Summer Bank", whose employee reviews simply can not be negative due to the well-organized organization of interaction between different departments.

Assessment of the borrower

At the heart of the system of "scoring" and underwriting "Summer Bank" - an automated system based on SAS Credit Scoring and SAS Real-Time Decision, designed to make decisions in real time. Also, several credit bureaus are connected to this process. The work is in the online direction: the assessment of borrowers is also based on profiles in social networks. The bank also plans to implement a service that analyzes the personal relationships of the borrower: with whom he is familiar, what age and gender these people are, how they, in turn, interact with each other and what relation they have to the bank.

Verification of the client under this scheme will, in addition to studying the social profile, determine how much he is honest in completing the application. At the same time, experts assess the role of a person in "scoring" and underwriting as high: none, even the most sophisticated automated system, can multifactor analyze data on the borrower. "Summer Bank", an application for a loan in which is considered combined, both as an employee and automatically, has similar views.

Credit cards

Now the product line of "Summer Bank" does not have credit cards, but the work with them is planned for 2014. While only loans are given in cash, but the management of the institution understands that the card is a necessary tool for the market, which will increase sales. However, the credit card is designed to become an independent banking product. The management announced plans to open this direction to several specialized media. "Summer Bank", whose cards are planned to be issued for investments from VTB 24, makes, in the opinion of market experts, a logical step.

Unsecured loans with a high interest rate, analysts believe, will find good compatibility with the "card" format. Economists consider this segment of lending quite in demand in Russia. Perhaps, marketers "daughter" VTB 24 should not pull until the end of 2014, and try another season - summer. The addresses of the points where you can order "credit cards" will then be prompted by the clients of the office's offices.

POS-crediting

As already mentioned, the people who have been engaged in POS-loans for many years work in the "Summer Bank" manual: when a shopper does not find enough money to buy a thing he likes, he can apply for a small loan. Market experts believe that competition between different financial institutions in this segment is growing: retailers themselves invite representatives from banks to their outlets. The borrower can compare offers from several credit institutions and apply at once to everything to then choose the most advantageous option. The main task of the market players, including "Summer Bank" - is to improve the assessment mechanisms, improve the efficiency of the infrastructure. The competition is high, and therefore the client will be selected by that institution, which, first of all, will give the most prompt response to the application. Also important is the aspect of positive work with the borrower - if the latter does not like something, then next time he chooses another organization, and it is clearly aware of the "Summer Bank". Clients' feedback is positive - they contribute to the formation and development of a successful banking business.